Google says it is moving performance-based mobile ads to an AdWords model, promising a more open marketplace where some campaign costs will decline and higher-quality ads have a better chance … Read the whole story
WPP agencies GroupM and Tenth Avenue have joined forces to launch a mobile marketing presence in China through the acquisition of local mobile agency … Read the whole story
With the Super Bowl over, time to focus on the next widely televised and advertised event: March Madness. For mobile marketers, the Super Bowl … Read the whole story
With the spread of smartphones, more people are embracing a range of mobile content and services. A new Forrester report urges marketers to keep … Read the whole story
U.K.-based mobile payments firm Bango said Wednesday it had struck a deal to provide "payment services" to Facebook. The agreement suggests Bango could provide … Read the whole story
Clicks on tablet ads from paid-search campaigns rose five times higher in January, compared with the same period a year ago, according to research … Read the whole story
The second-screen experiences that played alongside the Super Bowl were just the kick-off a season of multi-screen programming. Beginning with this Sunday's Grammy Awards, … Read the whole story
Juniper says worldwide app revenues in 2016 will be more than double the market size in 2011. HTML5 deployments, however, will help the market … Read the whole story
As fellow Mediapost columnist and social/mobile guru David Berkowitz pointed out the other day in one of my MoBlogs, it is pretty much astonishing … Read the whole story
The mobile social network Path landed in the middle of a privacy firestorm this week, thanks to developer Arun Thampi, who learned that the … Read the whole story