Thursday, February 9, 2012
  • WPP's MJoule Enters China's Mobile Market

    WPP agencies GroupM and Tenth Avenue have joined forces to launch a mobile marketing presence in China through the acquisition of local mobile agency Wisereach. The new entity, known as MJoule, will combine assets of Tenth Avenue's mobile specialty unit Joule with the existing mobile operations of GroupM in China. ...Read the whole story

  • Rising Mobile Content Boon To Marketers

    With the spread of smartphones, more people are embracing a range of mobile content and services. A new Forrester report urges marketers to keep up with consumers and to spend more time in mobile to build brand awareness and interaction on handheld devices. ...Read the whole story

  • Mobile Firm Bango Teams With Facebook

    U.K.-based mobile payments firm Bango said Wednesday it had struck a deal to provide "payment services" to Facebook. The agreement suggests Bango could provide wireless billing services to Facebook as the social networking giant seeks to monetize its mobile platform prior to its IPO. ...Read the whole story

  • Apple iPad Holding On To 88% Of Tablet Traffic

    Clicks on tablet ads from paid-search campaigns rose five times higher in January, compared with the same period a year ago, according to research released Wednesday from Rimm-Kaufmann Group (RKG), a digital marketing agency. ...Read the whole story

  • Post Game: Second Screens Move On to The Grammys

    The second-screen experiences that played alongside the Super Bowl were just the kick-off a season of multi-screen programming. Beginning with this Sunday's Grammy Awards, app makers are hoping to leverage a month of live events, culminating in The Oscars. ...Read the whole story

  • App Revenues To Top $51.7 Billion in 2016 Despite HTML5 Gains

    Juniper says worldwide app revenues in 2016 will be more than double the market size in 2011. HTML5 deployments, however, will help the market peak soon. ...Read the whole story

    Around The Net

    • Is 2012 Year of iPad3?All Things D

      With more competition that ever -- and without the star salesmanship of Steve Jobs -- can the iPad hold its edge?We’ll found out in March, when Apple is reportedly planning to unveil the latest version of its popular tablet. “If 2011 was the year of the iPad 2, will 2012 be the year of the iPad 3?” asks AllThingsD? In response, an optimistic source familiar with the device said: “What do you think?” As for the specifics, “Pervasive rumors about the iPad 3 include a form factor similar to that of its predecessor, an upgraded resolution that will give the device ... ...Read the whole story

    • Is Google Serious About Retail Stores?Bloomberg

      Elsewhere in Europe, Google could possibly open its first standalone retail store in Dublin. According to a filing obtained by Bloomberg, the Google Store would be open to the public and sell unspecified “Google merchandise,” Google’s Irish unit said in a local planning application. “While we do have the option to open retail space, we are examining all potential uses,” the California-based company said in an e-mailed statement. “No final decision has been taken.” As tentative as that sounds, Bloomberg still suggests that retail could be a new front in Google’s competition with Apple, whose 361 stores have surely helped ... ...Read the whole story

    • Coors Light Gets On Facebook MobileAdweek
    • Nine Months From Launch, Chartboost's Mobile Ad Marketplace Reaches 1 Billion ImpressionsTechCrunch
    5 Lessons March Madness Mobile Marketers Can Learn From The Super Bowl

    With the Super Bowl over, time to focus on the next widely televised and advertised event: March Madness. For mobile marketers, the Super Bowl ads' use of mobile displayed five takeaways essential for success. ...More