Rather than having app users chase, vote on and tag ads, the second screens for this year's Grammys actually added some content. CBS and Shazam in particular offer fully programmed … Read the whole story
Facebook has emerged as the "strongest" digital media brand among advertisers and agency executives, replacing stalwart Google, according to the 2012 edition of an … Read the whole story
A new study from Booz & Company indicates that many consumer goods companies are struggling to use shopper marketing practices to maximum advantage. The … Read the whole story
According to design guru Jakob Nielsen, apps still constitute the best strategy when it comes to usability. In a new report comparing the two … Read the whole story
Prior to joining SapientNitro, Israel led consumer mobile strategy at The Home Depot. We asked him about the agency's approach to mobile, the outlook … Read the whole story
Microsoft brings its MSN portal to the iPad this week even as the company prepares to preview its own tablet-optimized operating system. Aiming for … Read the whole story
What critics are missing is this: QR codes must be seen as an emerging technology, not a mainstream marketing channel, replete with standard KPIs … Read the whole story
According to the February 2012 survey, conducted by BIGinsight, the average US consumer celebrating Valentine's Day this year will spend $126.03 on traditional merchandise, … Read the whole story