Rather than having app users chase, vote on and tag ads, the second screens for this year's Grammys actually added some content. CBS and Shazam in particular offer fully programmed experiences. ...
Facebook has emerged as the "strongest" digital media brand among advertisers and agency executives, replacing stalwart Google, according to the 2012 edition of an ... Read the whole story
A new study from Booz & Company indicates that many consumer goods companies are struggling to use shopper marketing practices to maximum advantage. The ... Read the whole story
According to design guru Jakob Nielsen, apps still constitute the best strategy when it comes to usability. In a new report comparing the two ... Read the whole story
Prior to joining SapientNitro, Israel led consumer mobile strategy at The Home Depot. We asked him about the agency's approach to mobile, the outlook ... Read the whole story
Microsoft brings its MSN portal to the iPad this week even as the company prepares to preview its own tablet-optimized operating system. Aiming for ... Read the whole story
What critics are missing is this: QR codes must be seen as an emerging technology, not a mainstream marketing channel, replete with standard KPIs ... Read the whole story