Wednesday, February 15, 2012

Around The Net

  • Bamboom Becomes Aereo, Takes Diller MoneyAll Things D

    Remember Bamboom -- the service that lets user watch select pieces of TV content on their wireless devices? Well, it’s been renamed Aereo, and taken an investment from Barry Diller -- “and/or his IAC Web holding company,” AllThingsD reports. Otherwise “the concept appears to be the same: The service will let users stream broadcast TV stations to their Internet-connected devices, wherever they are.” The startup is expected to host a press event at Diller’s IAC headquarters on Tuesday, during which it will most likely detail a new strategy, and service specifics. Press materials describe Diller as a “minority investor” in ... ...Read the whole story

  • Hearst Tablet Editions Will Feature Shoppable EditAdweek

    Echoing what it does on its website, Hearst will be adding a shoppable element to its Kindle Fire editions by linking products to Amazon. The publisher will get a cut of sales. Hearst general manager John Loughlin addresses "church and state issues," as one analyst puts it in this post, by noting that "the product suggestions are added after editors make their recommendation, so there’s no interference with the editorial process," writes Lucia Moses. "'We’re not saying to the editor, "You should be reviewing pots and pans,'” he said. 'We’re taking their editorial perspective and applying it to what we ... ...Read the whole story

  • U.S., E.U. Approve Google's Motorola Mobility DealU.S. Department of Justice
  • Brazil Is Huge ... And MobileMarketing Week
Video Engagement High on Tablets, Connected TVs, but Low on Mobile Phones

Don't just know your audience. Know where they're watching your videos and your video ads. Because video viewing habits - from completion rate to engagement - vary widely depending on the device in front of a ...More


  • Why Google Might Want An Experience Center

    Trying to convince a brand to spend millions -- even thousands -- to build a campaign with an emerging technology isn't always an easy sell. Traditional marketers may not understand the benefits behind using virtual reality, ...More