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• automotive Lexus Launches Curvy Swimsuit Sponsorship by Karl Greenberg

  Lexus is continuing its up-shift to a more masculine, performance-oriented proposition with a highly, um, anatomical sponsorship of "Sports Illustrated" Swimsuit Launch Week. ...Read the whole story

• Zynga Reports Loss, But Mobile Games Strong by Mark Walsh

  In its first quarterly report since going public in December, social games powerhouse Zynga posted a net loss for the fourth quarter, but beat analyst estimates for its adjusted earnings. The company had a net loss of $435 million, or $1.22 a share. ...Read the whole story

• electronics That's Entertainment: Screen Size Doesn't Matter by Aaron Baar

  Consumers are using their tablets and smartphones to stream video programming at an increasing rate, and they're doing it in their homes, where televisions are available. That's according to a new study conducted by Chadwick Martin Bailey. ...Read the whole story

• Apple's Tim Cook: Tablet Sales Will Surpass PC by Steve Smith

  At a Goldman Sachs keynote, Apple CEO Tim Cook argued that "off the charts" iPad sales indicated tablet sales will surpass PC sales in coming years. Addressing the Amazon challenge directly, Cook claims the iPad is aimed at a different type of consumer from the Kindle Fire. ...Read the whole story

• SI Swimsuit Apps Also Peep At Magazine Watermarks by admin

  As part of this year's Swimsuit Issue extravaganza, Sports Illustrated launches a special viewer app that detects watermarks in the special issue to trigger special videos of the models. ...Read the whole story

Video Engagement High on Tablets, Connected TVs, but Low on Mobile Phones by Daisy Whitney

Don't just know your audience. Know where they're watching your videos and your video ads. Because video viewing habits - from completion rate to engagement - vary widely depending on the device in front of a consumer's eyes when an ad appears. That's the conclusion of online video technology provider Ooyala's latest quarterly report, releasing today, that analyzes video ad viewing habits across connected TVs, computers, tablets and mobile phones. ...More

• search Why Google Might Want An Experience Center by Laurie Sullivan

  Trying to convince a brand to spend millions -- even thousands -- to build a campaign with an emerging technology isn't always an easy sell. Traditional marketers may not understand the benefits behind using virtual reality, or short-wave radio frequencies to serve up ads on a smartphone running the Android operating system (OS) Ice Cream Sandwich. At first glance, it might not be apparent why Apple would want to purchase a semiconductor manufacturer, or Google a smartphone maker. ...More