Video Engagement High on Tablets, Connected TVs, but Low on Mobile Phones

Don't just know your audience. Know where they're watching your videos and your video ads. Because video viewing habits - from completion rate to engagement - vary widely depending on the device in front of a consumer's eyes when an ad appears. That's the conclusion of online video technology provider Ooyala's latest quarterly report, releasing today, that analyzes video ad viewing habits across connected TVs, computers, tablets and mobile phones. ...More

  • Why Google Might Want An Experience Center

    Trying to convince a brand to spend millions -- even thousands -- to build a campaign with an emerging technology isn't always an easy sell. Traditional marketers may not understand the benefits behind using virtual reality, or short-wave radio frequencies to serve up ads on a smartphone running the Android operating system (OS) Ice Cream Sandwich. At first glance, it might not be apparent why Apple would want to purchase a semiconductor manufacturer, or Google a smartphone maker. ...More