Apparently one of the foundations of a post-PC world is one in which the line between desktop and device blurs considerably. Apple announced yesterday the upcoming release of OS X … Read the whole story
Nearly half of the travel industry's annual paid search campaign impressions occur between May and August. With that in mind, investments in mobile, local … Read the whole story
TV remains the tent pole of the multiscreen environment, accounting for most of the viewing and ad dollars placed against video content, says ANA … Read the whole story
Waving your hands, speaking your thoughts, and touching the screen to interact with applications on smartphones, desktops, laptops, tablets and televisions might make you … Read the whole story
Last year Arby's launched a new campaign as the "Good Mood Food" chain, to promote awareness that its comfort food was also wholesome and … Read the whole story
People are using their smartphones to take pictures more and more, but they're still looking toward single-use devices (such as digital SLRs and point-and-shoot … Read the whole story
People are no longer just watching television programs. They are talking about them online, often on branded social-media campaigns from program sponsors. Still, defining … Read the whole story
Pushing further into mobile advertising, Opera Software is acquiring a pair of mobile ad networks: U.S.-based Mobile Theory and 4th Screen Advertising in the … Read the whole story
Developers of childrens' apps often fail to adequately tell parents what data the apps collect, according to a Federal Trade Commission staff report. The … Read the whole story
Several years ago, Red Bull formed its own independent content and production company -- Red Bull Media House, which acts and operates like any … Read the whole story
Turner Sports, CBS Sports and the NCAA have unveiled a new tiered pricing and access model for this year's on-demand March Madness offering. Now … Read the whole story
Twitter will roll out its self-service ad platform to small and mid-size businesses in March through a partnership with American Express. Cardmembers and merchants … Read the whole story
Mobile applications are a mystery to some. Even developers and experienced programmers seemed surprised to find applications copying data from address books in smartphones, … Read the whole story
As consumers increasingly watch TV with a smartphone in hand, it bears asking whether the direct-response TV (DRTV) business will suffer. The device-in-hand behavior … Read the whole story
This new digital publishing innovation -- which has been described as "the next chapter in learning" -- and its authoring tool will be a … Read the whole story