Monday, February 20, 2012
  • Pro Sports Solve Social Media Puzzle

    The challenge of social media for major league sports is how to engage fans without disengaging them from the game by interrupting those all-important moments of play. After all, sports are probably the last redoubt against time-shifting. The moment is everything in sports. ...Read the whole story

  • Viggle Acquires Loyalize To Engage Live TV Viewers On Mobile

    TV brands and broadcasters that want more attention from consumers must get them to interact with the content as it airs. So Viggle, a company supporting mobile loyalty rewards programs, acquired tech-company Loyalize, which enables brands to engage with live TV audiences on mobile devices. ...Read the whole story

  • Non-Turner Subs Pay To Stream NCAA Tourney

    TV advertising dollars aren't enough when it comes to streaming games of the high-profile NCAA College Basketball Tournament online. For those not getting already getting Turner Broadcasting's array of cable networks, including TNT and TBS via cable, satellite, and telco providers, consumers will have to pay a $3.99 charge for viewing the games on laptops. ...Read the whole story

  • Valentine's M-Commerce Proves Christmas Was No Mobile Fluke

    Nearly 15% of traffic to retail sites over the week leading to Valentine's Day was over mobile devices, with 10% of sales coming from handsets and tablets, IBM Benchmark reports. Holiday m-shopping was not a fleeting phenomenon. ...Read the whole story

    Around The Net

    • Pinwheel Pioneers 'Flickr For Places'TechCrunch

      We’re learning more about the latest venture from Caterina Fake, co-founder of Flickr and Hunch. Named Pinwheel, the forthcoming service appears to be a way for users to leave virtual notes, annotations, tips and photos for fellow users and friends at real world locations and places. While Pinwheel will have a Web presence, Fake herself expects the mobile version to be the “primary experience,” TechCrunch reports. “With Pinwheel, you can find and leave public or private notes at places all over the world,” TC writes. “These notes can be shared with one person, or everyone; and can be categorized.” Fake ... ...Read the whole story

    • Baidu Sees Future In Mobile, SocialReuters

      In China, the country’s top search engine, Baidu, said it plans to begin monetizing its mobile search traffic and social media platforms, this year. Not unlike strategies being pursued by certain American Web giants, Baidu says the effort will help boost growth beyond the PC. Putting the move in a larger context, Reuter writes: “Baidu has expanded its dominant position in China's Internet search market ever since Google Inc decided in 2010 to relocate its search engine to Hong Kong following a standoff with the Chinese government over Internet censorship.” Thanks to strong revenue growth, the company just reported fourth-quarter ... ...Read the whole story

    • Barclays Launches Mobile App Engadget

      Barclays Bank has unleashed Pingit, an iOS, Android and BlackBerry app that allows people to send up to £300 ($470) each day to family and friends (or as the wags at Engadget put it, technically-aware muggers.) Users just have to come up with a five-digit code that will lock the app to everyone but themselves. ...Read the whole story

    • Analyst: Facebook Will Make $1.2 Billion Annually From Mobile AdsTechCrunch

      No, Facebook is not advertising yet on mobile devices. Yes, that hasn't stopped people from speculating on what it will mean when it does. ...Read the whole story

    Social Networks Pursue Mobile Ad Dollars, E-Commerce

    The fledgling mobile transactions market, which some experts expect to reach $1 trillion globally by 2015, is about to get a hyper-boost from Facebook, Twitter, Square and other social media players that consider e-sales the new ...More

    • Titan Helps Consumers Shop For Groceries On The Train

      OK, in this case the displays themselves aren't digital, but there's a digital component involving mobile interaction -- and the model employed by transit advertising company Titan and Internet emporium Peapod, enabling commuters to do on-the-go ...More