• Pro Sports Solve Social Media Puzzle

    The challenge of social media for major league sports is how to engage fans without disengaging them from the game by interrupting those all-important moments of play. After all, sports are probably the last redoubt against time-shifting. The moment is everything in sports. ...Read the whole story

  • Viggle Acquires Loyalize To Engage Live TV Viewers On Mobile

    TV brands and broadcasters that want more attention from consumers must get them to interact with the content as it airs. So Viggle, a company supporting mobile loyalty rewards programs, acquired tech-company Loyalize, which enables brands to engage with live TV audiences on mobile devices. ...Read the whole story

  • Non-Turner Subs Pay To Stream NCAA Tourney

    TV advertising dollars aren't enough when it comes to streaming games of the high-profile NCAA College Basketball Tournament online. For those not getting already getting Turner Broadcasting's array of cable networks, including TNT and TBS via cable, satellite, and telco providers, consumers will have to pay a $3.99 charge for viewing the games on laptops. ...Read the whole story

  • Valentine's M-Commerce Proves Christmas Was No Mobile Fluke

    Nearly 15% of traffic to retail sites over the week leading to Valentine's Day was over mobile devices, with 10% of sales coming from handsets and tablets, IBM Benchmark reports. Holiday m-shopping was not a fleeting phenomenon. ...Read the whole story

Social Networks Pursue Mobile Ad Dollars, E-Commerce

The fledgling mobile transactions market, which some experts expect to reach $1 trillion globally by 2015, is about to get a hyper-boost from Facebook, Twitter, Square and other social media players that consider e-sales the new end game. ...More

  • Titan Helps Consumers Shop For Groceries On The Train

    OK, in this case the displays themselves aren't digital, but there's a digital component involving mobile interaction -- and the model employed by transit advertising company Titan and Internet emporium Peapod, enabling commuters to do on-the-go grocery shopping, is neat enough to bear a closer look. ...More