Tuesday, February 21, 2012
  • Time Spent In Mobile Far Outpaces Ad Spending

    In a new study, Flurry says mobile is the most imbalanced medium when it comes to ad spending versus time spent, at 1% compared to 23%. That makes the split of ad spending and time spent on the desktop Web -- at 16% versus 22% -- look a lot better. ...Read the whole story

  • Nielsen: Smartphone Penetration Reaches 48%

    U.S. smartphone penetration is nearly at the halfway mark as of January, according to the latest Nielsen data. The 48% of American adults with smartphones is up from 44% in the third quarter of 2011. It likely reflects a bump from the record 37 million iPhones Apple sold worldwide in the fourth quarter. ...Read the whole story

  • Publishers Still Confident (Sort of) In Print

    Is a digital-only future in store for many print brands? According to the Audit Bureau of Circulations, 76% of publications still say no -- at least for the next five years. ...Read the whole story

Around The Net

  • Twitter, Yandex Let Russians Show New TweetsReuters

    In Russia, Twitter and Yandex have entered into a partnership that will let the Russian search engine show new tweets in its search results almost instantly. “Twitter will give Yandex access to its so-called firehose of all public tweets,” reports Reuters, which compares the agreement to the one that Twitter has with Microsoft's search engine, Bing. Yandex currently controls about 60% of the Russian search market, according to Reuters -- ahead of Google’s roughly quarter of the market, although the U.S. search giant has recently been gaining. As Twitter's director of business development, April Underwood, told Reuters: "We wanted to ... ...Read the whole story

  • Nook Shines Bright For Barnes & NobleTechCrunch

    It’s no iPad, but the Nook is certainly good for Barnes and Noble’s bottom line. For the company’s fiscal third-quarter, its Nook business -- across all of its segments, including sales of digital content, device hardware and related accessories -- increased 38% to $542 million. “Nook unit sales, including Nook Simple Touch, Nook Color and the new Nook Tablet, increased 64% during the third quarter as compared to the same period last year,” reports TechCrunch, citing Barnes and Noble data. Digital content sales increased 85% on a comparable basis. Overall, Barnes and Noble reported a total sales increase of 5% ... ...Read the whole story

  • Analyst: Facebook Will Make $1.2 Billion Annually From Mobile AdsTechCrunch

    No, Facebook is not advertising yet on mobile devices. Yes, that hasn't stopped people from speculating on what it will mean when it does. ...Read the whole story

Using QR To Create In-Store Mobile Moments

Your customer just walked into your store with a camera, an HD screen, a music player on a single device that also happens to be wrapped in her contact list of like-minded friends. It is a ...More

  • Will Your Nonprofit Pick QR Codes Or NFC?

    People may not be scanning QR codes forever, or passing their smartphones near an NFC chip, but demand for online content to enhance and support offline activities is strong. That's what your nonprofit needs to begin ...More