Maybe The Oscars App Needs More Slime by Steve Smith

As awards season comes to a blessed close, apps are still experimenting with the right mix of content, social media and engagement tricks in their second-screen apps. ...Read the whole story

  • Time Spent In Mobile Far Outpaces Ad Spending by Mark Walsh

    In a new study, Flurry says mobile is the most imbalanced medium when it comes to ad spending versus time spent, at 1% compared to 23%. That makes the split of ad spending and time spent on the desktop Web -- at 16% versus 22% -- look a lot better. ...Read the whole story

  • Nielsen: Smartphone Penetration Reaches 48% by Mark Walsh

    U.S. smartphone penetration is nearly at the halfway mark as of January, according to the latest Nielsen data. The 48% of American adults with smartphones is up from 44% in the third quarter of 2011. It likely reflects a bump from the record 37 million iPhones Apple sold worldwide in the fourth quarter. ...Read the whole story

  • Publishers Still Confident (Sort of) In Print by Steve Smith

    Is a digital-only future in store for many print brands? According to the Audit Bureau of Circulations, 76% of publications still say no -- at least for the next five years. ...Read the whole story

Using QR To Create In-Store Mobile Moments by Steve Smith

Your customer just walked into your store with a camera, an HD screen, a music player on a single device that also happens to be wrapped in her contact list of like-minded friends. It is a moving, personal funhouse just waiting to be occupied by your content. ...More

  • Will Your Nonprofit Pick QR Codes Or NFC? by Joe Waters

    People may not be scanning QR codes forever, or passing their smartphones near an NFC chip, but demand for online content to enhance and support offline activities is strong. That's what your nonprofit needs to begin addressing. In this, you have no choice. ...More