Wednesday, February 22, 2012
  • Aegis Rounds Out Digital Agency Portfolio, Acquires Roundarch For $125 Million+

    Aegis Group continues to beef up its digital agency portfolio, announcing an agreement this morning to acquire Roundarch for $125 million-plus. Aegis did not describe the terms of the deal, but said that price as an "initial consideration" and that based on future profit-based incentives, the total value could rise to as much as $360 million. ...Read the whole story

  • Jumptap, PlaceIQ Team To Boost M-Commerce

    As retailers increasingly embrace mobile to boost foot traffic and drive m-commerce, mobile advertising is expanding as well. To capitalize on that trend, mobile ad network Jumptap has partnered with hyperlocal data provider PlaceIQ and appointed a director of retail to oversee ad efforts in the category. ...Read the whole story

  • Google Could Bring Back Wearable Computers, But What About The Data?

    Android-based operating system glasses with a 3G or 4G data connection might be on the list of must-haves for techies by some time midyear. Reports put Google behind the project, but it's unclear whether Motorola Mobility patents contribute to the hardware device or the exploratory focus. Will these devices give online advertising another screen or expand the ability to collect data? ...Read the whole story

  • Kiip Poaches Zynga Ad Exec

    Manny Anekal, former head of global brand advertising for Zynga, has joined mobile rewards network Kiip as its chief operating officer. In his new role, Anekal will be charged with scaling operations as the company takes on more developers and advertisers and expands internationally. ...Read the whole story

  • Nielsen: 29% Of Smartphone Users Shop On Devices

    New findings from Nielsen's upcoming U.S. Digital Consumer Report show 29% of smartphone owners use their phone for shopping. Among mobile shoppers, top activities include in-store price comparisons (38%), browsing products on mobile Web or apps (38%) and reading online product reviews (34%). ...Read the whole story

  • App Metrics, Not Web Metrics

    Raj Aggarwal, CEO of mobile app analytics firm Localytics, wrapped up OMMA Metrics with insights into mobile app trends and metrics. Android and iOS have outstripped other app platforms in growth, with the latter still the dominant player. Android tablets are converging around 7-inch screen size regardless of manufacturer -- a positive situation for developers. ...Read the whole story

  • Myriad Debuts New Analytics Hub

    Myriad Group AG, which powers rich mobile social and Web experiences on any connected device, has launched Myriad Intelligence Hub, a consumer insight analytics engine, to serve mobile. ...Read the whole story

Around The Net

  • Flickr Planning Pinterest-Like Upgradesmashable

    Keeping users on their toes, Flickr a planning a number of new changes in the coming months, including a new photo stream design, dubbed “Justified View,” and a new uploading feature, named “Uploadr.” With the new tools, Flickr is mainly after increased user engagement, as Markus Spiering, head of product at the Yahoo-owned photo-sharing site, tells Mashable. Set to go live at the end of the month, Justified View trades Flickr’s current white space-filled layout “for something that looks a lot more like Pinterest (as has become the trend in Web design),” Mashable reports. “The new photo stream will first ... ...Read the whole story

  • Conde Nast Seeks 'Ultimate Flexibility' In Tablet DesignPaid Content
The Third Screen: Mobile Borrowing -- The Smartphone Loan

There are some things that are a better fit with certain screens. For example, movies look better on a movie theater screen, a television series may be more pleasant on a large-screen TV, and spreadsheets are ...More

  • Voice Search Becomes Key Metric For Expressions Of Intent

    Rather than type, speak the query. Searchers won't click -- they will swipe, touch or gesture. These expressions of intent on search engines or in applications will become the means by which people find and access ...More

  • Mobile Providers Losing Billions to Social Messaging

    Social networks have the potential to disrupt any number of established industries, and indeed are already doing so, with big negative impacts already being felt by mobile network operators, according to research outfit Ovum. Specifically, free ...More