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• And The Winner Is.. Cinema Ads: Brain Research Shows They're More Emotionally Engaging Than TV Spots by Joe Mandese

  If you're one of the billion-plus people who watched the Oscars last night, you probably already know how emotionally engaging cinema is. Now there's some scientific proof. In the first research of its kind, cinema advertising network NCM utilized some state-of-the-art technology that measured the unconscious responses of moviegoers to ads shown to them in movie theaters -- and not surprisingly, they were considerably more engaged than the same type of ads shown on other media such as TV or the Internet. ...Read the whole story

• Digitas' Chen: Mobile Is Prime In Post-PC Era by Mark Walsh

  As head of mobile, Chia Chen consults across the Digitas network of clients that includes Delta Air Lines, General Motors, P&G, Kraft and TIAA-CREF. OMD talked to Chen about his group at Digitas and what's happening in mobile marketing at the start of 2012. ...Read the whole story

• Adobe Goes Prime Time With Video Ad-Serving Suite by Laurie Sullivan

  Adobe Systems will release a suite of products Monday that claims to change the way videos and ads are delivered across iPads, Android tablets, Internet-connected TVs and other devices from one platform -- prime time. The move puts Adobe in the ad-serving business. ...Read the whole story

• One In Five Visits To Mobile SMB Sites Results In A Call by Steve Smith

  According to new data from DudaMobile in partnership with the Google-led GoMo initiative, one in five visitors to a mobile-optimized small business site leads to an immediate call to that business. DudaMobile claims half a million mobile sites on its platform. ...Read the whole story

• Mobile Ads: The Annoyance Issue Re-Emerges by Steve Smith

  The overwhelming majority of mobile users in the U.S. and U.K. say they find mobile Web banners irritating and precious few say they bother clicking on them. ...Read the whole story

search Prediction: Mobile Searches Represent More Than 50% of Trending Terms by Laurie Sullivan

At the Mobile World Congress in Barcelona, Google Global Head of Mobile Sales and Strategy Jason Spero revealed to an audience on Monday a dozen predictions and mobile trends for 2012, mostly in Europe. But analysts made their own predictions, suggesting that Google will pull in from mobile about $4.5 billion in revenue during its fiscal year 2012 ...More

• Mobile Video More Vital Than Social Media on Cell Phones by Daisy Whitney

  The music and video capabilities of mobile phones are more important to prospective buyers than the social networking features, according to comScore's hefty new mobile report released late last week. "Demonstrating the importance of the ecosystem experience, smartphone owners rated selection of apps and music/video capabilities as significantly more important than the total mobile market. Meanwhile social networking features were less important, falling outside of the top purchase factors for smartphone buyers, despite the overall popularity in accessing social networking sites on mobile devices," comScore said. ...More