• Online TV Shows Go From Nice-To-Have To Expect-To-See, Social Sharing Becoming A Must

    The availability of TV programming online has gone from being a nice-to-have to an expect-to-see option in the minds of most Americans, raising major implications for networks and potential new opportunities for advertisers, according to the most recent installment of an ongoing tracking study of the Internet's effect on TV viewing. The study, Knowledge Networks' annual "TV Web Connections" report, will be released today and shows that in the four years since their online TV viewing attitudes and behaviors have been tracked, Americans have shifted from thinking of it as a novelty to an expectation. ...Read the whole story

  • M-Commerce Spend To Average $575

    Recent research from IBM suggests m-commerce activity is on the upswing, with the share of online sales from mobile doubling during the holiday season and on Valentine's Day. In a new study, the Consumer Electronics Association projects that trend will translate into consumers spending $575 on mobile purchases on average in 2012. ...Read the whole story

  • IAB Unveils Mobile 'Rising Stars'

    In the nick of time (given the explosion in mobile-device usage), the Interactive Advertising Bureau has formalized five new formats for mobile advertising. The IAB says the five winning formats come from some 36 companies. ...Read the whole story

  • 'FT' Pay Wall Bolsters Revs

    One of the first newspapers to implement an online pay wall is doing quite nicely by it: Pearson's Financial Times Group derived 47% of its total revenues from digital sources in 2011, according to owner Pearson, up from 25% in 2007, the year that it launched. ...Read the whole story

  • Watchdog Criticizes AT&T's Mobile App Plan

    Advocacy group Public Knowledge is panning a new plan by AT&T to allow app developers to purchase a service it describes as a toll-free number for mobile broadband. ...Read the whole story

  • QR Explosion: Retail And Tech Lead Among 2,300 Mobile Code Advertisers in 2011

    Six percent of print ads in the final months of 2011 carried 2D mobile codes. Retail and tech segments alone accounted for more than 35% of code use in ads. ...Read the whole story

iPad Ver. 3 Vs. Tablet Advertising Ver. 1

As we approach the expected launch of an iPad 3 next week, it struck me at last week's Tablet Revolution event in New York (our second in this series) just how far ahead of the curve Apple's technology and even its user base remain two years after the device's launch. ...More