Thursday, March 15, 2012
  • Volvo Not Risk-Averse When It Comes To Mobile

    Volvo may not boast the marketing budgets of larger auto manufacturers, but that hasn't stopped the company from pushing into emerging ad segments including mobile. Mobile Marketing Daily recently spoke to Linda Gangeri, who heads national advertising for Volvo Cars of North America, about how mobile fits into the company's broader marketing strategy in the region. ...Read the whole story

  • Starwood Hotels And Resorts Launches iOS App

    It is upping the ante on loyalty programs with an iPhone, iPod and iPad application that extends a new slate of services for its Starwood Preferred Guest program, which the company calls "richest elite program in the industry" for "mega travelers." ...Read the whole story

  • MTV Studies Millennials In The Workplace: Uses It To Transform Its Own, Maybe Even Yours

    When it launched to a generation of baby boomers in the early 1980s, the "M" in MTV stood for "music" -- but based on some new research, the letter now stands more for "Millennials," the generation that is reshaping today's consumer and media markets, and even MTV itself. While it's no surprise that the Viacom network has been refocusing on the current youth market, it's also allowing today's youth to refocus MTV -- both from the outside in and the inside out. ...Read the whole story

  • Smartphone Users Sue Over Address-Book Uploads

    Thirteen smartphone users have filed a potential class-action lawsuit against a slew of tech companies -- including Path, Hipster, Twitter and Facebook -- for allegedly collecting or storing users' address books. ...Read the whole story

  • Blogs Influence Women's Shopping Experience

    Since women turn to online sources for information during critical times in the purchase decision process, marketers might benefit from knowing that 35% turn to sources at the beginning of the process, and 42% at the end to narrow their choices. ...Read the whole story

  • More Than Half Of Tablet Owners Pay For A Range Of T-Content

    Most U,S. tablet owners have purchased downloadable music, books and movies for their devices. But even for affluent early adopters, news remains a commodity for which few will pay. ...Read the whole story

  • Correction: InMobi Reaches 119 Million Unique Users

    The Apple iOS Remains Top Platform on InMobi Network story March 14 on InMobi's monthly metrics misstated the size of the mobile ad network's North American audience. It reaches 119 million unique users. The article also incorrectly stated that Millennial Media has a U.S. mobile audience almost double that of InMobi's North American audience. ...Read the whole story

Around The Net

A Space With a Name

There's a solid argument to be made that ICANN 43 was the conference to be at this spring as the sun poises to rise on what could be the most fundamental remaking of the interwebs since, ...More

  • Plantronics Uses Mobile To Help Sales Associates Seal The Deal

    Increasingly, manufacturers are leveraging the mobile channel to speak directly to salespeople at the point of sale. Done well, it can be like having a manager whispering selling points in their ear. ...More

  • What's At The Movies?

    According to February 2012 survey results from Briabe Mobile and MocoSpace, African American consumers say they are influenced by mobile advertising when planning to see a movie. The study, to understand how African American moviegoers utilize ...More