Monday, March 19, 2012
  • Mobile Boosts News Audience, But Tech Cos. Grab Ad Revs

    The spread of mobile technology has been a boon for news consumption, bolstering the appeal of traditional news brands and even expanding long-form journalism. Technology intermediaries are capturing even more of the digital revenue pie, rather than news publishers, which need a better revenue model. ...Read the whole story

  • Hulu Tops In Video Ads

    Thanks to YouTube, Google still dominates online video. Video advertising is a different story. Hulu and its premium content now attract the bulk of video ad impressions -- more than 1.5 billion in February alone. In total, video ads reached 50% of the total U.S. population an average of 49 times during the month. ...Read the whole story

  • Intel: What Would You Do For An Ultrabook?

    Intel tests what people would do for an Ultrabook computer, from breaking societal norms to testing feats of strength, in a new guerilla marketing campaign making the rounds in Asia. ...Read the whole story

  • U.S. Marine Corps Infiltrates YouTube

    The United States Marine Corps on Monday will run an advertising campaign on YouTube for desktop and mobile. The JWT-created campaign shows Marines as warriors and humanitarians. The ads target YouTube's traditional audience, males ages 17 to 24, and aim to complement the unit's YouTube Channel. ...Read the whole story

  • Social Game Firm PlayPhone Buys Social Marketer SocialHour For $51.5 Million

    Social gaming firm PlayPhone has added a marketing model in buying SocialHour, a social mobile marketing company, for $51.5 million, reports VentureBeat. In acquiring a social mobile marketing group, the company is looking for ways to integrate models like incentivized play and other marketing to target that constant flow of gamers. ...Read the whole story

Meet The Super Consumers And Influencers

Have you noticed that women are multi-taskers, run the family social calendars, are the majority of caregivers, do the household purchasing, gift buying and most all family communications? Now, women can get information online to streamline ...More

  • Make People Like You, Not Just Your Cause

    When running the ING New York City Marathon in November for a small local charity, it was easy for me to see the big picture - especially when surrounded by thousands of other charity runners. It ...More