Wednesday, March 21, 2012
  • IPG: Mobile Key To Agency Growth

    New research from Ernst & Young indicates that 88% of TV viewers say they multitask with a computer while watching TV. And nearly half of viewers say they're on their mobile phone while watching TV. ...Read the whole story

  • Brace Yourself For Explosive Net Growth

    As much as it has grown in the past two decades, the Internet is set to become an even more disruptive economic force in the next five years as more developing countries begin to expand their access. ...Read the whole story

  • Publishers Cite Tablets As Top Tech Priority

    Publishers are making tablets a critical priority when it comes to technology development this year. About 60% of business-to-business and business-to-consumer publishers cited tablets, mobile publishing and/or new Web products as a "high priority," per SIIA. ...Read the whole story

  • Twitter Expands Mobile Ad Targeting

    Twitter last month announced it would begin testing Promoted Tweets and Promoted Accounts in the timelines, searches and suggested follows on its mobile apps. Now the company says it will expand that effort by allowing advertisers to target campaigns specifically to iOS and Android users, as well as those on other mobile devices, PCs or laptops. ...Read the whole story

  • Tablets To Be Major Player In Mobile Games

    A new study suggests that their large screen sizes and impressive graphics will make tablets a growing force in mobile games. Specifically, Juniper Research predicts total end-user revenue from tablet games will grow to $3.1 billion by 2014, up from $491 million in 2011. In four years, tablets will account for more than one-third of all mobile game revenue. Juniper projects social and casual games will drive the bulk of mobile game downloads overall. And because of the proliferation of smartphones and tablets, game revenue on feature phones will be cut in half by 2016. ...Read the whole story

Around The Net

  • Hipstamatic Teams With Instagram Fast Company

    Hipstamatic -- a camera app that lets users snap professional-looking pictures with stylized films and vintage-era lenses -- is about to announce a partnership with Instagram. Per the tie-up, Hipstamatic pictures can be ported directly into Instagram's network with just one click. “It represents the first time Instagram has opened up [its] platform API to third parties, and marks a move toward letting photos freely flow into Instagram's network from outside sources,” Fast Company reports. Hipstamatic cofounder and CEO Lucas Buick says the deal further opens the door to social sharing, where Instagram has had so much success. (Last week, ... ...Read the whole story

  • FMCG, Retail Behind Soaring Mobile Ad Spend Marketing

    Follow the money? How about follow the people. Or, better still, follow the mobile devices. That is what big brands in FMCG and retail have been doing as they push mobile ad spend to an astounding GBP203.2m in 2011. It is a 157% surge over the previous year, according to the IAB and PricewaterhouseCoopers. These brands are out to reach what comScore claims are the 58% of Britons who get content via apps or the mobile Internet each months. ...Read the whole story

  • Walgreens Bringing Foursquare Coupons To Phones Business Insider

    Foursquare offers discounts to users who check in at participating retailers, but the social network is rolling out the feature in an exclusive deal with Walgreens. ...Read the whole story

  • Four mobile marketing strategies that are working right nowMobile Marketer
  • Are mobile click-to-call ads effective?Mobile Marketer
The Third Screen: The Deal With the Mobile Wallet

It seems like announcements about new mobile wallets and mobile payments are occurring with increasing frequency. At SXSW in Austin recently, a panel on mobile payments tackled the issues of the why and when of mobile ...More