• IPG: Mobile Key To Agency Growth

    New research from Ernst & Young indicates that 88% of TV viewers say they multitask with a computer while watching TV. And nearly half of viewers say they're on their mobile phone while watching TV. ...Read the whole story

  • Brace Yourself For Explosive Net Growth

    As much as it has grown in the past two decades, the Internet is set to become an even more disruptive economic force in the next five years as more developing countries begin to expand their access. ...Read the whole story

  • Publishers Cite Tablets As Top Tech Priority

    Publishers are making tablets a critical priority when it comes to technology development this year. About 60% of business-to-business and business-to-consumer publishers cited tablets, mobile publishing and/or new Web products as a "high priority," per SIIA. ...Read the whole story

  • Twitter Expands Mobile Ad Targeting

    Twitter last month announced it would begin testing Promoted Tweets and Promoted Accounts in the timelines, searches and suggested follows on its mobile apps. Now the company says it will expand that effort by allowing advertisers to target campaigns specifically to iOS and Android users, as well as those on other mobile devices, PCs or laptops. ...Read the whole story

The Third Screen: The Deal With the Mobile Wallet

It seems like announcements about new mobile wallets and mobile payments are occurring with increasing frequency. At SXSW in Austin recently, a panel on mobile payments tackled the issues of the why and when of mobile payments. ...More