Thursday, March 22, 2012
  • Tablets To Be Major Player In Mobile Games

    A new study suggests that their large screen sizes and impressive graphics will make tablets a growing force in mobile games. Specifically, Juniper Research predicts total end-user revenue from tablet games will grow to $3.1 billion by 2014, up from $491 million in 2011. In four years, tablets will account for more than one-third of all mobile game revenue. Juniper projects social and casual games will drive the bulk of mobile game downloads overall. And because of the proliferation of smartphones and tablets, game revenue on feature phones will be cut in half by 2016. ...Read the whole story

Around The Net

  • Zynga Buys OMGPOPAll Things D

    Recently, Zynga’s hottest game, Words With Friends, has been overshadowed by Draw Something. It’s no surprise then -- to jaded Web watchers -- that the gaming giant has plopped down a reported $200 million for the maker of the mobile app, OMGPOP. “Rest easy: Zynga once again owns the top game on Facebook,” AllThingsD jokes. “But in making the acquisition, Zynga may have inadvertently set the expectation that if it doesn’t create the No. 1 game on Facebook -- it will acquire it.” “This is not the first time that Zynga has gone out and purchased the developer of a rival online ... ...Read the whole story

  • Wired Mag Runs First NFC-Enabled AdAdvertising Age

    The April issue of Wired magazine contains a Lexus ad reportedly "the first mass-produced print ad embedded with a near-field communications, or NFC, tag," writes Jason Del Rey. Readers with NFC-enabled smartphones can access a demo of the Lexus GS 2013's in-dash App Suite more quickly than with the typical 2D barcodes in other magazine ads. ...Read the whole story

  • Beta Roll-out Of BBC's Mobile Homepage Begins The Drum

    On Wednesday, the Corporation launched a new version for the testing public, with one in seven visiting the homepage via a mobile device. The beta version will appear alongside the current page for a month. Features such as podcasts, travel news and things to do are set to be added over the coming months. ...Read the whole story

  • Google Said to Reconsider Wallet Strategy After Employees LeaveThe Washington Post

    Google Inc. is weighing changes aimed at improving its Google Wallet mobile-payment system following slow adoption and the departure of two key managers, according to people with knowledge of the project. ...Read the whole story

Rethinking Your Facebook Strategy

The leap-year day launch of Facebook Timeline for brands may yet prove ironic. Does Facebook actually have marketers' best interests at heart? One thing is for certain: it is time for all brands to rethink their ...More

  • Is My Head Done? Redken App Works The Hairdresser Station

    Marketers are increasingly using mobile to reach the point of sale from a different direction - via the salesperson. Redken's second version of its app for professionals learns that they want content and utility. ...More