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• search Microsoft's Bid To Strengthen adCenter by Laurie Sullivan

  adCenter, Microsoft's paid-search marketing platform for Bing, has made some improvements to the system: automated bid recommendation analysis, targeting features. location-based options and click-to-call for mobile. ...Read the whole story

• Mobile Media Phenom Part Deux: Angry Birds Space Launches Today by Steve Smith

  Nearly three years after its blockbuster release, the most successful mobile-only brand Angry Birds flies again. A space-bound iteration launches across iOS, Android, PC and Mac. ...Read the whole story

• Low-Cost Smaller Tablets To Take 60% Of Worldwide Market By 2016 by Steve Smith

  Worldwide demand for lower-cost and smaller-screen tablets will drive the greatest growth in coming years even as Apple and its current iPad maintain a dominant position securing the high end, according to ABI Research ...Read the whole story

advice Rethinking Your Facebook Strategy by Drew Neisser

The leap-year day launch of Facebook Timeline for brands may yet prove ironic. Does Facebook actually have marketers' best interests at heart? One thing is for certain: it is time for all brands to rethink their Facebook strategy. ...More

• Is My Head Done? Redken App Works The Hairdresser Station by Steve Smith

  Marketers are increasingly using mobile to reach the point of sale from a different direction - via the salesperson. Redken's second version of its app for professionals learns that they want content and utility. ...More