Lincoln's 'Mad Men'-Era Ad Phones In A Contemporary Touch by Steve Smith

Commemorating the return of the "Mad Men" series this Sunday night in its new, marvelously creative "Heritage" issue, "Newsweek" recreated its mid-sixties look and feel throughout. Ads in the issue were likewise charged with crafting ads that look as if they could have been in a circa-60s news magazine. All of the retro ads are collected at Newsweek/Daily Beast's site for voting. ...Read the whole story

  • Web, Apps Will Coexist In Future, Mobile Will Explode by Gavin O'Malley

    New research from Pew suggests that the Web and apps can -- and most likely will -- coexist. Some 59% of experts interviewed agreed that the Web will be stronger than ever by 2020. Specifically, they believe that "the open Web" will continue to thrive, but 35% agreed with the notion that most people will prefer to use specific apps by 2020. ...Read the whole story

  • Mag Bag: 'Wired' Deploys NFC Chips by Erik Sass

    While 2D mobile barcodes are getting a lot of attention from magazine publishers and advertisers, Wired is experimenting with another print-mobile ad hybrid by including near-field communication chips in subscriber copies of its April issue. ...Read the whole story

  • Key Luxury Hotels Book Digital Strategy by Mark Walsh

    A new study ranking more than 50 luxury hotel brands based on their Web site, social media, mobile and digital marketing efforts cited Four Seasons, Hilton, and Marriott as the top names in the business. ...Read the whole story

  • research African-Americans: Web-, Smartphone-Centric by Karl Greenberg

    African-Americans rely heavily on online sources for brand information and 95% of the demographic does online research, at least some of the time before making a purchase. ...Read the whole story

  • End Of An Age: Netflix, Hulu, Amazon Will Beat Physical Video Viewing In 2012 by Steve Smith

    The video everywhere and anywhere phenomenon is finally going to push digital viewing past disc-based experiences this year. According to tracking for IHS Screen Digest, online movie watching will surpass 3.4 billion views this year -- about 1 billion units of viewing more than the 2.4 billion views (or transactions). This represents monstrous growth in digital viewing. ...Read the whole story

Is There An App For This? Congress Asks Disclosure From 34 iOS Publishers by Steve Smith

Congress wants 34 iOS app developers to disclose what data they are collecting from devices and why. This line of questioning could eventually lead to publishers being much more honest and disciplined about tying data collection to beneficial services. ...More