With 100,000 downloads of its first app, the health retailer GNC comes to both iPhone and Android with a redesigned app that sets out to embrace shopping, utility, information and … Read the whole story
Aiming to remain a key hub for sharing photos, Facebook acquired mobile photo application Instagram for $1 billion in cash and stock. The transaction--Facebook's … Read the whole story
Online advertising hit $84.8 billion in 2011, representing a 16% year-over-year increase, and accounting for more than 17% of all global measured ad expenditures, … Read the whole story
The App Store has over 500,000 apps for work, play and everything in between. But at what cost are all these apps? For consumers, … Read the whole story
Mobile advertising continues to shake up traditional ad investments for a variety of media. For call tracking, the shift continues to move dollars from … Read the whole story
The new Troy-Bilt effort makes music-ID app Shazam the bridge between the TV and the mobile web to promote two newly launched Troy-Bilt yard … Read the whole story
ESPN's efforts to give consumers behind-the-scenes access to its operations -- and dial up self-promotion -- now include podcasts. The company has launched the … Read the whole story
In hiring Chris Nicotra away from comScore, Verve Wireless reunites former Ad.com top execs and focuses the company on developing its local targeting technology. Read the whole story
With mobile video traffic on a pace to exceed PC traffic, this year will likely bring a slew of mobile video ad innovations. Case … Read the whole story
MRM, or mobile relationship management, focuses on an intimate group of consumers who are hungry to learn more. Read the whole story
Ever clicked on a video link on your mobile phone only to encounter a video that - gasp - didn't play? Yep, thought so. … Read the whole story
Starting with feature phones and now in HTML5, Cellufun generated enormous mobile Web scale before that was cool. Now it is rebranding its social … Read the whole story
Marketers will spend nearly $33.8 billion in 2012 for search engine marketing -- up from approximately $29.7 billion, according to a study from GroupM … Read the whole story