Tuesday, April 10, 2012
  • Instagram Deal Sharpens Facebook's Mobile Focus

    Aiming to remain a key hub for sharing photos, Facebook acquired mobile photo application Instagram for $1 billion in cash and stock. The transaction--Facebook's largest to date--also underscores the company's efforts to bolster its mobile offerings. ...Read the whole story

  • Online Ad Spend Rings Up $85 Bil, Mobile Web Aids Rise

    Online advertising hit $84.8 billion in 2011, representing a 16% year-over-year increase, and accounting for more than 17% of all global measured ad expenditures, according to GroupM. Across global regions, North America led the pack in terms of overall digital ad spending, with an estimated $34.5 billion. ...Read the whole story

  • Pay-Per-Call Ad Tracking 348% Growth Attributed To Mobile, Local

    Mobile advertising continues to shake up traditional ad investments for a variety of media. For call tracking, the shift continues to move dollars from national to local ads. Some 61.6% of the pay-per-call share resides in local ads vs. the remainder for national -- the opposite of a year ago, according to analysis from Telmetrics, which measures pay-per-call ad tracking. ...Read the whole story

  • Troy-Bilt Goes Multi-Screen With Shazam

    The new Troy-Bilt effort makes music-ID app Shazam the bridge between the TV and the mobile web to promote two newly launched Troy-Bilt yard products plus one existing product line. ...Read the whole story

  • ESPN Outreach Site Adds Podcasts

    ESPN's efforts to give consumers behind-the-scenes access to its operations -- and dial up self-promotion -- now include podcasts. The company has launched the "Front & Center" discussions, with the most recent being an interview with president John Skipper about the network's coverage of Major League Baseball. ...Read the whole story

  • Verve Wireless Nabs comScore CTO Nicotra, Claims 90M Local Mobile Uniques

    In hiring Chris Nicotra away from comScore, Verve Wireless reunites former Ad.com top execs and focuses the company on developing its local targeting technology. ...Read the whole story

Around The Net

  • Industry Tackles Smartphone Security USA Today

    Giving consumers another reason to embrace smartphones, the industry is working with the government to make the technology safer and more secure. The cellular industry just announced a new nationwide database aimed at preventing the use of stolen smartphones, to be strengthened by a bill proposed by Sen. Charles Schumer, D-N.Y., making it illegal to circumvent the database. The joint initiative comes amid a steep rise in the theft of smartphones and cellphones, which made up 30% to 40% of all robberies in major U.S. cities last year, reports USA Today, citing police estimates. "It is a big crime trend, and that is ... ...Read the whole story

  • What we mean by "mobile" IMedia Connection
There's An App for That - But At What Cost?

The App Store has over 500,000 apps for work, play and everything in between. But at what cost are all these apps? For consumers, a loss of privacy. For the app industry, constant scrutiny on both ...More