Friday, April 13, 2012
  • Mobile Key To Google Ad Strategies

    Mobile is quickly becoming the "backbone" to advertising strategies, with Google+, the "social spine" supporting Gmail, YouTube, Wallet and other applications for about 170 million users. That's what Larry Page, Google co-founder, told investors during the company's first quarter 2012 earnings call Thursday. ...Read the whole story

  • Readers Respond To Newspapers' Digital Ads

    Consumers who read digital newspaper content respond to digital advertising as well, according to a new survey commissioned by the Newspaper Association of America. Newspapers have a wide digital reach, with 60% of respondents saying they looked at an online version from a laptop or desktop in the last week. ...Read the whole story

  • Q&A: Samsung's Ralph Santana On Olympic Genome

    The app mines a user's public information on Facebook and matches it with information from Olympic athletes and hopefuls to draw a map of connections between an individual user and athletes. ...Read the whole story

  • Mobile Video To Reach A Third Of Consumers By 2016

    According to eMarketer's latest usage projections, smartphone adoption will drive considerable growth in video, music and social network access on handheld devices in the next four years. ...Read the whole story

    Around The Net

    • Microsoft Research Thinks Wearable TechnologyMicrosoft Advertising Blog

      Similar to Google, Microsoft has been working on developing wearable technology. Steve Clayton tells us about how the research group has been looking at putting technology into clothing and how to use human skin as an input and conductive surface. For those following the growth of semiconductors and radio frequency technology in the electronics space, these concepts are not new -- but integrating technology with social computing changes the vision. ...Read the whole story

    • Mobile TV Users Lament Lack Of Ad VarietyTVUSA

      Only 20% of respondents to a survey on consumers' use of TV Everywhere recalled viewing ads on their mobile TV or video service -- and 81% "highlighted the lack of ad variety, reporting that they see the same ads played across the entire TV service (47%) or across the individual channel (34%)," writes Kristin Brzoznowski. The 2012 Market Tools survey from QuickPlay Media also found viewers had increased their interest in multiscreen viewing, with 57% of respondents reporting this trend, up from 48% last year. In other highlights, "The study provides a clear indication of the growing role of OTT ... ...Read the whole story

    • Conde Nast Buys ZipList, Digital Recipe ServiceThe New York Times

      Condé Nast bought the online and mobile recipe service Ziplist for an undisclosed sum, enabling Conde's online editions of Bon Appetit and Gourmet to use the service. Ziplist lets users "save recipes and create digital shopping lists from content they find online," writes Tanzina Vega. ...Read the whole story

    • LoveThis App Puts Friends' Recommendations In One Place TechCrunch

      This UK-based social service is out with an iOS app to let friends recommend across 10 categories, from books and films to places to eat. But unlike apps like Amen or Foursquare that rely on people using the app to suggest or tag things, this one says it will also take into account recommendations made by contacts elsewhere, such as Facebook and email, who do not have to be signed up to LoveThis to put their two cents into the mix. ...Read the whole story

    • Google Currents Launches In UK Metro
    We Have Met The People Meter, And It Is Us: Mobile Apps Change The Data Game

    Mobile apps and the mobile Web are already starting to give us incredibly granular views into what really goes on in Aisle 3 and how purchase decisions are being made on the ground. This will change ...More

    • Google+ Sweet Spot Is... Mobile?

      Depending what metrics you look at, Google+ is either a fast-growing, promising newcomer to the social scene, or at best an also-ran. On one side, in January Google CEO Larry Page said Google+ had attracted 90 ...More