• Mobile Key To Google Ad Strategies

    Mobile is quickly becoming the "backbone" to advertising strategies, with Google+, the "social spine" supporting Gmail, YouTube, Wallet and other applications for about 170 million users. That's what Larry Page, Google co-founder, told investors during the company's first quarter 2012 earnings call Thursday. ...Read the whole story

  • Readers Respond To Newspapers' Digital Ads

    Consumers who read digital newspaper content respond to digital advertising as well, according to a new survey commissioned by the Newspaper Association of America. Newspapers have a wide digital reach, with 60% of respondents saying they looked at an online version from a laptop or desktop in the last week. ...Read the whole story

  • Q&A: Samsung's Ralph Santana On Olympic Genome

    The app mines a user's public information on Facebook and matches it with information from Olympic athletes and hopefuls to draw a map of connections between an individual user and athletes. ...Read the whole story

  • Mobile Video To Reach A Third Of Consumers By 2016

    According to eMarketer's latest usage projections, smartphone adoption will drive considerable growth in video, music and social network access on handheld devices in the next four years. ...Read the whole story

We Have Met The People Meter, And It Is Us: Mobile Apps Change The Data Game

Mobile apps and the mobile Web are already starting to give us incredibly granular views into what really goes on in Aisle 3 and how purchase decisions are being made on the ground. This will change everything. ...More

  • Google+ Sweet Spot Is... Mobile?

    Depending what metrics you look at, Google+ is either a fast-growing, promising newcomer to the social scene, or at best an also-ran. On one side, in January Google CEO Larry Page said Google+ had attracted 90 million registered users, up from 40 million in the first half of October -- and it may have doubled again since then. On the other side, comScore data (also from January) showed that PC users who visited Google+ spent an average of three minutes per month on the site from September to January. ...More