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• automotive VW IPad App Touts The New Golf by Karl Greenberg

  VW is firing up a U.S. promotion "Golf R Ultimate Fan Experience" for the 2012 version of the car, which it is calling its most powerful vehicle ever in the U.S. The program is also a way to get R fans to download the new VW Golf R iPad app. ...Read the whole story

• Hulu Revamps Ad Policies, Personalizes TV Experience by David Goetzl

  As Hulu looks to appeal to more advertisers, the company will begin charging advertisers only for spots that run in their entirety. If a viewer does the equivalent of using a DVR online and skips a portion of an ad, the marketer won't have to pay. ...Read the whole story

• Tablet Users Watch More TV, Viewing Drops On Laptops by Wayne Friedman

  New research from Viacom, says laptops and desktops are no longer the main choice after traditional TV screens. Tablets comprised a 15% share of viewing full-length TV episodes after traditional TV, according to its survey. ...Read the whole story

• 'House Beautiful,' HSN Multiplatform Home Furnishings Marketplace by Erik Sass

  "House Beautiful" and HSN (formerly the Home Shopping Network) are collaborating to create a House Beautiful-branded marketplace for home furnishings, including online and mobile e-commerce platforms, and TV promotions, with the airing of "The 'House Beautiful' Marketplace" during HSN's "Spring Home Design Event," April 17-19. ...Read the whole story

• telecom AT&T Fuses Technology, Family For Mother's Day by Aaron Baar

  The Hispanic campaign features a Mother's Day-themed commercial in which a teenage boy uses his Nokia Lumia 900 phone to record a performance by Guatemalan singer Ricardo Arjona. ...Read the whole story

• After Demographics, Connected 'Digital Personalities' by Steve Smith

  Connectivity via devices has become so common across age groups that media and entertainment companies must get beyond familiar demographic breakdowns, says IBM. Target the new connected 'digital personalities,' the company argues. ...Read the whole story

myYearbook/MeetMe Leverage Mobile Virtual Currency As 'Payment Platform In Your Pocket' by Steve Smith

The mobile payment infrastructure could help media companies rethink a paid-content model they dismissed years ago for their digital wares. As social net myYearbook is discovering, m-commerce gives media a payment platform in all users' pockets. ...More

• Troy-Bilt Adds Some Shazam To TV Spot by Amy Corr

  Troy-Bilt touts its yard products as made to last a lifetime, so it makes sense to show one family in varying life stages throughout its TV spot. In an effort to further reach 26- to 49-year-old homeowners and DIYers, Troy-Bilt added the Shazam logo to its commercials, enabling mobile and tablet users to access additional product and song information. Unfamiliar with Shazam? It's an app that identifies song titles and artists, allowing viewers watching TV from their tablet or smart phone to "tag" the music in the ad. ...More