Wednesday, April 18, 2012
  • Gen Y: The Digital Divide Gets Deeper

    Ewan Duncan, a principal in the Seattle office of McKinsey & Co. and co-leader of its Consumer research, tells Marketing Daily why the separation of generations is accelerating, and what marketers need to know. ...Read the whole story

  • Hulu Changes Ad Commitments To Benefit Brands

    Raising the bar for all online publishers, Hulu has committed to only bill brands and agencies for ads that viewers watch in their entirety. Jean-Paul Colaco, Hulu's senior vice president, advertising, sees the move as an extension of Hulu's intrinsic brand-friendly nature. ...Read the whole story

  • Arbitron Debuts Mobile Analytics Offering

    Arbitron is launching a new syndicated mobile research service for the U.S. covering usage across the Web, apps, social media and e-commerce on mobile devices. The new offering will also report reach, frequency, and key activities on mobile phones and tablets, whether connected via a cellular or Wi-Fi network or used offline. ...Read the whole story

  • Tablets Gaining In Video Viewing Race

    Forget the "third screen." Tablets are moving into the second-screen position (behind television) when it comes to watching full-length videos (i.e., television shows that are 30 minutes long or longer). ...Read the whole story

  • Mobile Bookings Driving Travel Growth

    As the travel industry online begins to mature, mobile still represents a key area for growth. The number of people booking travel from their phones will double by 2016, eMarketer projects. ...Read the whole story

Around The Net

  • Zuckerberg Does Instagram Deal SoloThe Wall Street Journal

    As the dust settles following Facebook’s agreement to buy Instagram, new details are emerging that betray the true characters of both companies. Portraying Facebook as something of a dictatorship, The Wall Street Journal reports that CEO Mark Zuckerberg essentially did the deal himself. The board "was told, not consulted" about the deal on April 8 -- the day before the rest of the world learned of the deal -- a source tells WSJ. “In fact, Zuckerberg, who controls roughly 57% of the company's voting rights, had pretty much closed the deal with Instagram CEO Kevin Systrom before even informing the board of ... ...Read the whole story

  • Zynga M&A Just Warming UpBloomberg

    Heads up all you social-gaming startups. In search of its next “FarmVille,” Zynga is prepared to drop hundreds of millions of dollars, according to its merger chief Barry Cottle, and CEO Mark Pincus. Not that spending big in M&A is anything new for the gaming powerhouse. Just last month, Zynga paid $180 million for OMGPop, while in 2010 and 2011 the company spent a combined $147.2 million on 22 companies. Not anywhere near satisfied, however, Pincus says he expects to do “a few” deals the size of OMGPop or larger in the next three to five years. “In its first ... ...Read the whole story

  • What We Talk About When We Talk About MobileENR-Engineering News-Record
Google Releases Wireless Shopping Data

ABI Research this morning released data that suggests smartphones will drive the semiconductor market to $170 billion in revenue within five years. That's huge, by the way. More mobile phones mean more purchases, which mean growth ...More