Tap-And-Read: Nook To Get NFC This Year by Steve Smith

Barnes & Noble's CEO says NFC is coming to the Nook line of readers -- perhaps sooner than later. But which is more important to customers, enhancing the buying experience or enhancing the reading experience? ...Read the whole story

  • New Online Ad Forecast: 12% Growth For 2012 by Gavin O'Malley

    Just as gadget-crazed as consumers, advertisers are expected to accelerate their nontraditional media spends through 2012. MagnaGlobal now expects spending on Internet media (including national and local) to grow by 12.2% this year. That's up from the Interpublic unit's previous forecasts of 10.9%, and, if correct, will represent $35.6 billion and a 20.2% market share. ...Read the whole story

  • Cox Digital Adds Mobile Arm by Mark Walsh

    Cox Digital Solutions has created a separate division to sell mobile inventory across its network of local media and vertical content sites. The new CDS Mobile unit led by Leif Welch, previously SVP, platform sales and publisher development for Cox Digital, will include three dedicated salespeople at launch. ...Read the whole story

  • Mobile Retail Growth Extends To Q1 by Mark Walsh

    During the holiday season, IBM issued a series of benchmark reports showing steep year-over-year gains in the proportion of online retail traffic and sales coming from mobile devices. That pattern held steady through the first quarter, with the share of mobile sales increasing to 13% from 7% a year ago, and mobile traffic growing to 17% from 6%. ...Read the whole story

  • Mobile To Become Top Email Platform by Mark Walsh

    Return Path projects that mobile will overtake Webmail and the desktop PC to become the leading platform for e-mail by year's end. Email readership on mobile devices accounts for 30% of all opens, up from 10% a few years ago. ...Read the whole story

SMBs Take on Mobile to Increase Sales by Chuck Martin

Text messaging, and, surprisingly, 2D barcodes are the leading forms of mobile marketing among small- to medium-sized businesses. On the local level, SMBs are beginning to assign a branding function to social and a direct sales goal to mobile. ...More

  • BlackBerry Looking For Appy Development by Thom Forbes

    A drastic situation calls for uncommon measures, RIM has decided, so with its BlackBerry's market share eroding and faith in the company's ability to regain its prestige status among business users slipping, its new leadership team is resorting to a ploy more usually seen with juicer demonstrations at big-box stores: It's giving away "alpha" versions of a BlackBerry 10 device that is slated to roll out sometime in the semi-near future. ...More