Facebook Admits Mobile Is The Elephant In The Pitch Room...Wearing a Hoodie by Steve Smith

As its IPO approaches, Facebook incrementally comes clean (well, cleaner) on how the absence of a mobile monetization strategy is affecting key metrics. Too many users now are not able to see ads, and they have no immediate solution. ...Read the whole story

  • Nielsen Unveiling Suite Of Next-Generation TV Meters: Designed To Enhance Compliance, Cross-Platform Measurement Too by Joe Mandese

    In what is likely the most significant change in the methods Nielsen uses to measure TV -- and potentially all forms of video content -- the ratings company this week quietly began informing clients of a major initiative to develop a suite of new audience meters and digital tracking codes that could begin replacing its current meters as soon as 2014. Dubbed "GTAM," which stands for Global Television Audience Metering, the initiative includes the development of four new audience metering technologies designed to deal with the all of the conceivable challenges involved in measuring the viewing behavior of contemporary consumer ...Read the whole story

  • Mother's Little Helper: The Social Web by Mark Walsh

    If moms weren't already the focus of many an online marketing campaign, new data from Nielsen provides fresh evidence that they are right in the middle of key Internet trends. The influence that moms wield as household decision makers stretches across social media, e-commerce and mobile. ...Read the whole story

  • Yahoo, ABC Partner On Interactive TV Using Mobile Devices by David Goetzl

    Using Yahoo's IntoNow system, ABC will allow viewers to enter a sweepstakes while watching freshman drama "Revenge" live. An IntoNow app allows users to "tag" content by pointing a mobile device at the screen, which kick-starts a version of interactive TV. ...Read the whole story

  • technology Research Finds Consumers Crave Simplicity by Aaron Baar

    Technology companies may believe that the bells and whistles that come with a technological breakthrough are enough to sell a product, but consumers want a much simpler understanding about how it will relate to their lives. ...Read the whole story

  • Mag Bag: Tablet PC Ownership, Interest Increases by Erik Sass

    Interest in owning a tablet PC has increased among people with household incomes over $100,000, even as overall tablet ownership rates have also increased, according to "Catching the Tablet Wave," a new study from Ipsos MediaCT. ...Read the whole story

Targeting Taste: Getting Ahead Of Box Office Blockbusters -- And Busts by Steve Smith

As the recent "Avengers" marketing juggernaut attests, all kinds of brands want to get next to a box office winner. Flixster is rolling out a new targeting product that aligns advertisers with the buzz their key demo is generating around certain films. ...More

  • Slingr Lets You Buy a Round for Friends... Anywhere by Erik Sass

    Location-based social networks are an acquired taste, since not everyone necessarily feels like sharing their whereabouts with friends. But the location-based model just got a bit tastier with the advent of Slingr, a mobile app that lets friends buy each other food and drinks in distant locales. ...More