SMS Is Still King, But Is Facebook A Threat To Messaging? by Steve Smith

As social platforms -- Facebook in particular -- become more powerful, how will this affect the bedrock peer-to-peer messaging model of SMS? The fact that researchers even argue the point after years of SMS ubiquity is significant. ...Read the whole story

  • Google's Tim Reis Reveals 'Mobile Playbook' by Mark Walsh

    Marketers have to define their value proposition by figuring out what customers want to do with their business in mobile and delivering those services. Per Google, 95% of smartphone users have searched for local info and 90% of those people have acted on the search results they got. ...Read the whole story

  • Q&A With Zinio CMO Jeanniey Mullen by Mark Walsh

    With an explosion of rival newsstand and reader apps in the last couple of years, Zinio has to make sure it doesn't get bypassed by everyone from Amazon to Zite. Mobile Marketing Daily sat down with Zinio CMO Jeanniey Mullen to talk about how the company is responding to the new landscape ...Read the whole story

  • Narian Tools Let Consumers Create NFC Apps by Laurie Sullivan

    Narian Technology will soon begin marketing a Web portal that allows mobile app developers and consumers to create a near-field communication (NFC) application in minutes. The group spearheading the project, the NFC4ALL initiative, encourages the use of NFC technology. ...Read the whole story

  • Brazil, India, China To Outpace U.S. Mobile Ad Growth by Mark Walsh

    The U.S.'s place at the forefront of mobile advertising is quickly coming to a close as Brazil, China, and India (the BRIC nations minus Russia) prepare to take center stage. That's the conclusion of a new Yankee Group study projecting that mobile ad spending across the three countries will grow sixfold to more than $6 billion by 2016, while the U.S. total flattens to about half that amount in four years. ...Read the whole story

  • electronics Samsung Videos Highlight Quality Of Memory by Aaron Baar

    Samsung makes the memory that goes inside many of those devices as well, and the company is looking to tell consumers about it for the first time with a new digital marketing campaign. ...Read the whole story

  • Report: Facebook Cutting Into Carriers' SMS Revenue by Mark Walsh

    A recent report from Denmark-based tech research firm Strand Consult suggests that Facebook is wiping out carriers' SMS cash cow. The firm estimates Facebook probably transports more mobile traffic, number of messages and time spent online than the world's largest operator. ...Read the whole story

  • transportation Mobile Mini Takes To TV by Aaron Baar

    Taking advantage of the planning many consumers may be putting into packing up a house or dorm room for new adventures, Mobile Mini touts its new long-distance moving and storage services for consumers in a television advertising campaign, a first for the brand. ...Read the whole story