Friday, May 18, 2012

Around The Net

  • More Brits Reading Marketing Emails On PhonesMediaTel

    The increasing impact of smartphones on how consumers interact with companies looking to market their products and services is revealed today by a report showing that over one third (36%) of UK consumers now read marketing emails on their mobile devices. This rises significantly to over half (55%) of 18-34 year olds. ...Read the whole story

  • Magazines Moving En Masse To Mobile CodesBizReport

    Taste of Home was the only top 100-circulation magazine with no taste for “mobile action codes” during the first quarter of 2012, according to research from Nellymoser.  Most often coming in the form of QR codes, the 99% of magazines containing mobile action codes (which also include 2D barcodes, digital watermarks, and NFC codes) was up from 78% in the same period a year earlier and from 94% in the fourth quarter of 2011. Over 8% of magazine ad pages contained codes.  A third of the codes (35%) took users to video content, 21% to mobile commerce app/sites, 20% to ... ...Read the whole story

  • MediaCom UK Says 18% Of Their Digital Ads Now Viewed On Mobile Screens Econsultancy
How To Make Mobile Ads Better (Hint: Don't Start With The Design!)

Many mobile ads do still suck because they were never designed to leverage the unique opportunities and situations of the medium. More to the point, the ads were not conceived to deliver value from the mobile ...More