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• Google+ No Rival To Facebook On Android by Mark Walsh

  Facebook's app and Web site were used by nearly three-quarters of U.S. Android smartphone users in March, making it the most popular social-networking property on the Google platform. New data from NPD Group also finds that Facebook has maintained its dominance on Android over the last six months. ...Read the whole story

• Mobile Ads Kick-Start 20% Of M-Commerce Activity by Mark Walsh

  About one in five mobile consumers pursued some type of m-commerce activity, like comparing prices or buying digital content, based on a mobile ad they saw, according to a new study commissioned by the Interactive Advertising Bureau. ...Read the whole story

• Twitter Won't Collect Tweet-Button Data When Users Activate Do-Not-Track by Wendy Davis

  Twitter has joined the growing roster of Web companies that have promised to honor users' browser-based do-not-track requests. The service will refrain from collecting data about users who have activated do-not-track when they visit outside sites with "tweet" buttons. ...Read the whole story

• NCM Reveals New Cinema Ad Products by Erik Sass

  National CineMedia, which operates the country's largest cinema advertising network, is launching three new cinema advertising and entertainment products for the big screen, as well as mobile and online. ...Read the whole story

• Kindle Fire, Pulse App Readying Ad Programs by Steve Smith

  According to reports, both Amazon and news aggregator Pulse are looking for ways to bring novel ad formats to tablet devices. Amazon is pitching a high-priced package for the Kindle Fire, and Pulse is looking for an account executive. ...Read the whole story

How To Make Mobile Ads Better (Hint: Don't Start With The Design!) by Mark Silber

Many mobile ads do still suck because they were never designed to leverage the unique opportunities and situations of the medium. More to the point, the ads were not conceived to deliver value from the mobile channel. ...More