Mobilizing Beyond the Cookie: Mobile Platforms Lurch Toward RTB Efficiencies

Mobile is far behind online technologies when it comes to tracking and providing the data sets necessary for an equivalent RTB economy. But mobile also changes some of the terms of ad targeting, promising a rich layer of location data and perhaps different ideas of what constitutes "premium" inventory. ...More

  • Facebook Users Press Forward With Privacy Claims

    Last September, Australian developer Nic Cubrilovic reported on his blog that Facebook was able to identify users when they visited sites with the "like" button or other social widgets -- even when those users were logged out of the social networking service. The news proved embarrassing for the social networking site, which quickly rolled out a fix while downplaying Cubrilovic's findings as a coding bug. But that didn't stop consumers from suing. ...More