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• telecom AT&T Sings Facebook Fans' Praises by Aaron Baar

  Rather than offering a traditional blanket "thank you" or a discount or promotion for reaching two million Facebook fans, AT&T will take two full days this week to celebrate a number of its fans individually ... and through song. ...Read the whole story

• search Will Mobile Pocket Calls Bankrupt The Ad Budget? by Laurie Sullivan

  What do marketers pay for when buying click-to-call mobile ads? Up to 76% of mobile display ad calls are accidental clicks or "pocket calls" that can waste a brand's budget, according to a Marchex study. Only 14% come from existing customers, and 10% from new customers. ...Read the whole story

• Mobile Contract Customers Fall, But Mobile Data Revs To Hit $80 Bil by Mark Walsh

  U.S. wireless operators during the first quarter collectively saw a net decline in post-paid, or contract, subscribers -- a first. The largest seven carriers lost a combined 52,000 contract customers, according to mobile consulting and research firm Chetan Sharma. The dropoff was attributed to wider adoption of prepaid phones in recent times and heightened competition. ...Read the whole story

• Mobile Ad Nets Challenged On Delivery, Targeting by Gavin O'Malley

  While localization is the most popular of the targeting options offered by mobile ad networks, the "dirty secret" is that most can't deliver local impressions more focused than the Designated Market Area or city level. ...Read the whole story

• Facebook Acquires Social Gifting and M-Commerce Startup Karma by Steve Smith

  Facebook makes its fifth acquisition of a mobile startup this year in buying social gifting company Karma. Still lacking a clear mobile ad strategy, the company appears to be buying its way onto potential revenue models. ...Read the whole story

• China Approved, Motorola Sale to Google Can Move Forward by Steve Smith

  With the final regulatory roadblock removed, Google says it will move quickly to close the acquisition of Motorola Mobility. Still unclear is how it plans to leverage the new advantages of owning a major hardware platform without irritating Android partners. ...Read the whole story

• sports NASCAR Inks First-Ever Deal With Twitter by Karl Greenberg

  If Twitter and NASCAR go together like rubber and asphalt, it's partly because every race features every NASCAR team, so every diehard fan who can't actually be present at, say, Pocono Speedway wants the experience of being there. ...Read the whole story

Mobilizing Beyond the Cookie: Mobile Platforms Lurch Toward RTB Efficiencies by Steve Smith

Mobile is far behind online technologies when it comes to tracking and providing the data sets necessary for an equivalent RTB economy. But mobile also changes some of the terms of ad targeting, promising a rich layer of location data and perhaps different ideas of what constitutes "premium" inventory. ...More

• Facebook Users Press Forward With Privacy Claims by Wendy Davis

  Last September, Australian developer Nic Cubrilovic reported on his blog that Facebook was able to identify users when they visited sites with the "like" button or other social widgets -- even when those users were logged out of the social networking service. The news proved embarrassing for the social networking site, which quickly rolled out a fix while downplaying Cubrilovic's findings as a coding bug. But that didn't stop consumers from suing. ...More