Mobile search is being driven by your offline presence, according to Google/Ipsos research. And when smartphone users do look for your brand via the search box, you better make sure … Read the whole story
Rather than offering a traditional blanket "thank you" or a discount or promotion for reaching two million Facebook fans, AT&T will take two full … Read the whole story
What do marketers pay for when buying click-to-call mobile ads? Up to 76% of mobile display ad calls are accidental clicks or "pocket calls" … Read the whole story
U.S. wireless operators during the first quarter collectively saw a net decline in post-paid, or contract, subscribers -- a first. The largest seven carriers … Read the whole story
While localization is the most popular of the targeting options offered by mobile ad networks, the "dirty secret" is that most can't deliver local … Read the whole story
Facebook makes its fifth acquisition of a mobile startup this year in buying social gifting company Karma. Still lacking a clear mobile ad strategy, … Read the whole story
With the final regulatory roadblock removed, Google says it will move quickly to close the acquisition of Motorola Mobility. Still unclear is how it … Read the whole story
If Twitter and NASCAR go together like rubber and asphalt, it's partly because every race features every NASCAR team, so every diehard fan who … Read the whole story
Mobile is far behind online technologies when it comes to tracking and providing the data sets necessary for an equivalent RTB economy. But mobile … Read the whole story
Last September, Australian developer Nic Cubrilovic reported on his blog that Facebook was able to identify users when they visited sites with the "like" … Read the whole story