Wednesday, May 23, 2012
  • Google's Motorola Deal Could Up Ad Inventory

    Google's $12.5 billion acquisition of Motorola Mobility plays into the company's GoMo mobile strategy. Already a force in mobile computing biz, the company's largest purchase to date gives it a treasure trove of about 17,000 patents to defend. Some advertisers, however, have registered concerns. ...Read the whole story

  • BrandZ 2012 Top Global Brands: Highlights

    IBM's 15% value growth enabled it to surpass Google for the #2 spot this year. Facebook, with a 74% jump in brand value this year alone, showed the fastest rise in the value rankings (it's now at #19, with a $33.2 billion value, versus #35 last year). ...Read the whole story

  • Sense Networks Debuts Location-Based Ad Tools

    Tapping into location-based information to serve targeted messages is a challenge. Sense Networks has introduced a pair of new ad services to help marketers and publishers hone in on their mobile audiences through its platform analyzing real-time location data from phones, GPS devices and Wi-Fi. ...Read the whole story

  • Olympics Launches Check-in Locales On Foursquare

    As part of its broader social-marketing push around the Summer Olympic Games in London, the International Olympic Committee has launched its official Olympic badge and check-in locations on Foursquare. The spread of smartphones in the last year has led to a jump in the number of Americans using real-time, location-based data on their handsets. ...Read the whole story

  • Mobile Marketing Small But Growing

    A new survey of more than 800 business executives indicates many are increasing mobile marketing budgets this year but face challenges, including a lack of resources to expand mobile efforts. More than 70% of managers expect their mobile budgets to increase in the next 12 months. ...Read the whole story

  • Verizon 'viewdini' To Aggregate Video for Android 4G Customers

    Verizon is launching a mobile video portal for its Android 4G customers that will find video assets across cable, subscription and other video sources with whom Verizon partners. It is still unclear, however, who pays for all that bandwidth. ...Read the whole story

    Around The Net

    • Motorola Mobility Chief Steps Down Chicago Tribune

      Sanjay Jha has stepped down as chief executive of Motorola Mobility now that the $12.9 billion acquisition by Google Inc. has closed. Dennis Woodside, a Google executive who oversaw the integration of Motorola Mobility into Google, will be the new CEO of the mobile device and cable TV set-top box maker. A press release said Jha will "continue to work with Google to help ensure a smooth transition." Google reiterated that it will run Motorola Mobility as a separate business. ...Read the whole story

    • 'House Beautiful' App Enables Print-To-Pinterest Transfer Advertising Age

      House Beautiful will allow readers to transfer images from its print edition to Pinterest using their smartphones starting with its June issue -- the first time a magazine has enabled such interactivity. Photos from only one feature, "Kitchen of the Month," are pinnable with the new system, but "House Beautiful expects to expand the Pinterest capability throughout its issues soon," writes Nat Ives. "People are going to expect that the entire magazine is pinnable," is the quote from Newell Turner, the pub's editor in chief. ...Read the whole story

    • Australia's Quickflix Launches Mobile Application The Australian
    • Jumptap and PlaceIQ Bring Hyper-Local Mobile Targeting to Leading RetailerBusiness Wire
    Check The Memo: Mobile Puts Customers First

    Organizing around the customer is the great opportunity in mobile marketing, but it has to contend with legacy organizational infrastructures that get in the way. ...More

    • Lotame Digs Into Cross-Platform Data Targeting Tools

      Wednesday Lotame will launch the Unifying Data Management Platform for publishers and brands. The Unifying DMP changes Lotame's flagship product, Crowd Control, into a series of tools to collect and organize multiple data sources to trigger ...More