Rubicon Project Mobilizes, Buys Mobsmith Ad Platform by Steve Smith

The Rubicon Project says that in buying mobile ad tech and services company Mobsmith, it will help unify Web and mobile ad sales. Publishers will have the opportunity to sell mobile inventory direct to clients and engage in advanced marketplace technologies as well. ...Read the whole story

  • Google's Motorola Deal Could Up Ad Inventory by Laurie Sullivan

    Google's $12.5 billion acquisition of Motorola Mobility plays into the company's GoMo mobile strategy. Already a force in mobile computing biz, the company's largest purchase to date gives it a treasure trove of about 17,000 patents to defend. Some advertisers, however, have registered concerns. ...Read the whole story

  • research BrandZ 2012 Top Global Brands: Highlights by Karlene Lukovitz

    IBM's 15% value growth enabled it to surpass Google for the #2 spot this year. Facebook, with a 74% jump in brand value this year alone, showed the fastest rise in the value rankings (it's now at #19, with a $33.2 billion value, versus #35 last year). ...Read the whole story

  • Sense Networks Debuts Location-Based Ad Tools by Mark Walsh

    Tapping into location-based information to serve targeted messages is a challenge. Sense Networks has introduced a pair of new ad services to help marketers and publishers hone in on their mobile audiences through its platform analyzing real-time location data from phones, GPS devices and Wi-Fi. ...Read the whole story

  • Olympics Launches Check-in Locales On Foursquare by Gavin O'Malley

    As part of its broader social-marketing push around the Summer Olympic Games in London, the International Olympic Committee has launched its official Olympic badge and check-in locations on Foursquare. The spread of smartphones in the last year has led to a jump in the number of Americans using real-time, location-based data on their handsets. ...Read the whole story

  • Mobile Marketing Small But Growing by Mark Walsh

    A new survey of more than 800 business executives indicates many are increasing mobile marketing budgets this year but face challenges, including a lack of resources to expand mobile efforts. More than 70% of managers expect their mobile budgets to increase in the next 12 months. ...Read the whole story

  • Verizon 'viewdini' To Aggregate Video for Android 4G Customers by Steve Smith

    Verizon is launching a mobile video portal for its Android 4G customers that will find video assets across cable, subscription and other video sources with whom Verizon partners. It is still unclear, however, who pays for all that bandwidth. ...Read the whole story

Check The Memo: Mobile Puts Customers First by Chuck Martin

Organizing around the customer is the great opportunity in mobile marketing, but it has to contend with legacy organizational infrastructures that get in the way. ...More

  • Lotame Digs Into Cross-Platform Data Targeting Tools by Laurie Sullivan

    Wednesday Lotame will launch the Unifying Data Management Platform for publishers and brands. The Unifying DMP changes Lotame's flagship product, Crowd Control, into a series of tools to collect and organize multiple data sources to trigger events. ...More