Thursday, May 24, 2012
  • Yahoo Builds Browsers For Mobile, Desktop, Connects Ad Targeting Cross-Platform

    Yahoo on Thursday unveils a browser with search functions dubbed Axis for tablet, smartphone and desktop devices. The browsers will eventually support a combination of paid-search and display ads, along with cross-platform ad targeting and search functions. ...Read the whole story

  • For Stores, Tablets Trump Mobile

    Americans are crazy about shopping on tablets, and a new study reports that 49% of retailers say tablet shoppers spend more per order. And tablets now account for 3.2% of Web sales, compared with just 1.5% for smartphone sales. ...Read the whole story

  • Tablets Expand On Millennial Network

    The iPad may be the dominant tablet brand, but Android-based rivals are registering on radar as mobile ad vehicles in their own right. New findings from Millennial Media show a trio of tablets made its ranking of top 20 mobile devices by mobile ad impressions for the first time in the first quarter. ...Read the whole story

  • Sprint Turns 'Dream' Maker In Movie Theaters

    Moviegoers are familiar with the on-screen admonition to turn off their cell phones before the lights dim. Whether it's heeded is another matter. Now Sprint is giving audiences an added incentive to shut off their devices through a new in-cinema promotion that allows them to receive a personalized dream sequence on their phones after a movie. ...Read the whole story

  • Pfizer Launches Lipitor Mobile App

    Pfizer Inc. is launching an app tied to its Lipitor prescription medication, marking the first time Pfizer has released a consumer mobile app for a prescription product in the U.S. The app is tied in to Meredith Corp.'s "EatingWell" magazine. ...Read the whole story

  • Mobile Video Message Use On Rise

    While mobile video messages reminding viewers to watch a television show have surfaced as one of the more popular communications between media companies and consumers, the marketing tool has become especially popular on iOS and Android devices across AT&T Mobility and Verizon Wireless. That's according to a Mogreet report that analyzes consumer behavior through mobile messaging. ...Read the whole story

  • ABC Local Apps Stick To Basics: News, Weather, Traffic, Waking Up

    Using a decidedly simple feature set for at-a-glance functionality, ABC's group of owned local TV stations has started rolling out "alarm clock" apps. The iOS apps are meant to cover the local news mainstays: news, time, weather, and traffic. ...Read the whole story

  • Mobile Malware Exploding In Android App Markets

    Malware has arrived on smartphones in a big way, and Google's Android appears to be the soft underbelly the bad guys are targeting. Fake anti-virus apps and premium SMS scams make the dark art profitable for hackers. ...Read the whole story

    'What Did I Miss?': TV Attention Suffers A Big Hit From Second Screens

    Some TV content may be too good for the actual circumstances of consuming it in a multi-screen living room. Second screens certainly erode attention even as they offer some hope for retrieving it.. ...More