While Android is making incremental gains against iOS when it comes to developer interest, the revenue picture is much brighter for iPhone/iPad apps. Still, Google Play is an under-appreciated improvement … Read the whole story
Facebook took the wraps of its App Center Thursday with the aim of providing its more than 900 million users with an easier way … Read the whole story
Brands and marketers are digging the effectiveness of online video buys and they plan to ante up for more cross-platform buys this year, including … Read the whole story
AdMob mobile advertising on Thursday became part of AdWords. The integration, similar to DoubleClick's announcement earlier this week, combines access to multiple Google platforms … Read the whole story
I'm a veritable whirlwind of creative ambition. Why, at breakfast the other day I spruced up a drab grey t-shirt with several fun streaks … Read the whole story
Facebook has now begun rolling out the carrier billing system aimed at making it easier for people to pay for in-app purchases made using … Read the whole story
By any measure, video is commanding an ever-greater share of online ad dollars. eMarketer predicts video ad spending to increase by 40%, this year, … Read the whole story
Walmart has joined forces with Procter & Gamble on a month-long marketing effort in New York City to promote online and mobile shopping and … Read the whole story
The Interactive Advertising Bureau is getting behind the push to make the mobile Web more user-friendly through a new site providing tools for publishers … Read the whole story
Google and digital agency GroupM Next launched a series of events to focus on specific markets and verticals. Exclusive to the agency's clients, the … Read the whole story
"... consumer habits have changed," Carmen D'Ascendis, director of global marketing for Jack Daniels, tells "Marketing Daily." "Just 11% of our site viewers were … Read the whole story
Venture capitalists have infused $10 million in Magnetic, enabling the search retargeting company to build out services like mobile. Magnetic CEO James Green said … Read the whole story