Siri Tweets, iOS Iterates, And Apple Starts Building Its Own iWallet? by Steve Smith

Apple outlined its next iOS iteration, including enhanced Siri, new maps and a tantalizing app that assembled mobile passes, loyalty cards, etc. in one place. Hmm. All that is missing is NFC? ...Read the whole story

  • Flurry To Debut Mobile Ad Analytics Tool by Mark Walsh

    With the launch of Flurry's Ad Analytics service, the company will provide measurement on ad clicks and app installations for in-app campaigns across multiple networks, including Apple's iAd, Google AdMob, Millennial Media and Flurry's own AppCircle network. The aim is to help developers determine which mobile platforms and ad networks deliver the best results for a given campaign. ...Read the whole story

  • Retro Publisher Shout! Factory Buys Popular iOS Time Machine Apps by Steve Smith

    Nostalgia video and music merchant Shout! Factory will acquire the app that seemed custom built for its retro pop-culturist audience. But the company promises not to muck it up with promotions. ...Read the whole story

  • New Studies Address Multiscreen Viewing, Measurement Capabilities by David Goetzl

    A pair of feasibility studies on cross-platform measurement found that a considerable number of viewers are accessing related content on multiple screens, while suggesting that simultaneous use of TV and another device should continue to rise. Many consider cross-platform measurement to be one of the most vexing and critical issues in media measurement. ...Read the whole story

  • Online Ads Hit $8.4 Bil, Mobile Dollars Double by Gavin O'Malley

    On the contrary, Internet ad revenue for the first quarter of the year set a new record (for the reporting period) at $8.4 billion -- which represented a 15% increase year-over-year, according to new data from the Interactive Advertising Bureau PricewaterhouseCoopers. ...Read the whole story

  • TV Begins Eroding As Primary Video Device: Forcing Redefinitions Of 'Households,' Work Vs. Leisure Time by Joe Mandese

    TV is still the media elephant in U.S. living rooms, but the way Americans watch television and other forms of video programming is changing so rapidly that a top Nielsen executive says the media ratings giant has begun working with its clients to "redefine" the very nature of the households it measures. The reason, Pat McDonough, senior vice president-insight and analytics at Nielsen, said Monday during the opening session of the Advertising Research Foundation's annual Audience Measurement conference in New York, is that Americans increasingly are accessing video programming from non-traditional devices and in non-traditional ways. ...Read the whole story

  • U.S. Tablet Users Double To 70 Million In 2012 by Mark Walsh

    A new forecast from eMarketer predicts the number of U.S. tablet users will more than double this year to nearly 70 million -- or about 29% of the country's Internet users. Responsible for most of that growth is the iPad, which remains the dominant tablet model, with more than three-quarters of the market in 2012. ...Read the whole story

  • Screenvision Taps Hipcricket For Mobile Promos by Erik Sass

    Cinema advertising is going mobile with a series of new partnerships and products from leading cinema ad networks. Screenvision has joined forces with Hipcricket to bring more mobile interactivity to the movies. ...Read the whole story

  • Weather Channel Adds Hyperlocal Targeting by Mark Walsh

    The Weather Channel has geotargeted mobile ads according to local weather conditions. But now the company is going beyond DMA or ZIP code targeting. Marketers can now tailor mobile ad areas as precisely as a city block. In partnership with PlaceIQ, The Weather Channel is rolling out hyperlocal targeting on its iPhone app, followed by an Android app in July. ...Read the whole story

Tablets The Great Hope For TV Everywhere? by Daisy Whitney

TV Everywhere has not entirely taken off as planned. Sure, there are a few cable operator trials and a handful of programmer-led efforts such as HBO Go, which just added the Kindle Fire to its roster of TV Everywhere devices last week. These efforts, although valiant, have not led to widespread TV Everywhere adoption. ...More

  • search Reimagining The Best Use For Mobile Search, Display Cross-Channel Strategies by Laurie Sullivan

    Despite fears about limited creative opportunities, privacy issues, device fragmentation, lack of standard metrics and agency expertise, mobile display and search ads continue to grow in popularity for a few unexpected brands. They are taking advantage of the proliferation of mobile devices. Andy Rubin, who heads up development of Google's smartphone operating system, tweeted Sunday on Twitter that there are more than 900,000 Android devices activated daily. ...More

  • CNN And CIMM Make News On Multi-Platform Research Front by David Goetzl

    Networks have been eager to conduct research on cross-platform consumption of major sports events, be it ESPN for the World Cup or NBCUniversal for the Olympics. Turner has been no different with March Madness, which it now offers in partnership with CBS. Now, Turner is adding a regular cross-platform initiative tabbed "CNN Everywhere" while industry group CIMM is releasing two studies. ...More