Apple outlined its next iOS iteration, including enhanced Siri, new maps and a tantalizing app that assembled mobile passes, loyalty cards, etc. in one place. Hmm. All that is missing … Read the whole story
With the launch of Flurry's Ad Analytics service, the company will provide measurement on ad clicks and app installations for in-app campaigns across multiple … Read the whole story
Nostalgia video and music merchant Shout! Factory will acquire the app that seemed custom built for its retro pop-culturist audience. But the company promises … Read the whole story
A pair of feasibility studies on cross-platform measurement found that a considerable number of viewers are accessing related content on multiple screens, while suggesting … Read the whole story
On the contrary, Internet ad revenue for the first quarter of the year set a new record (for the reporting period) at $8.4 billion … Read the whole story
TV is still the media elephant in U.S. living rooms, but the way Americans watch television and other forms of video programming is changing … Read the whole story
A new forecast from eMarketer predicts the number of U.S. tablet users will more than double this year to nearly 70 million -- or … Read the whole story
Cinema advertising is going mobile with a series of new partnerships and products from leading cinema ad networks. Screenvision has joined forces with Hipcricket … Read the whole story
The Weather Channel has geotargeted mobile ads according to local weather conditions. But now the company is going beyond DMA or ZIP code targeting. … Read the whole story
TV Everywhere has not entirely taken off as planned. Sure, there are a few cable operator trials and a handful of programmer-led efforts such … Read the whole story
Despite fears about limited creative opportunities, privacy issues, device fragmentation, lack of standard metrics and agency expertise, mobile display and search ads continue to … Read the whole story
Networks have been eager to conduct research on cross-platform consumption of major sports events, be it ESPN for the World Cup or NBCUniversal for … Read the whole story