Amazon brings its Cloud Player app into the iOS environment to go head to head with Apple's own iCloud music system. But consumers still have to struggle with rivals putting … Read the whole story
Mobile marketers are increasingly targeting ads by audience rather than content, leveraging consumers' "real world actions" to send them ads relevant to time and … Read the whole story
Some longstanding Web brands are being discovered for the first time by users on mobile platforms because their desktop services become especially powerful and … Read the whole story
In yet another buyout of a tech team in mobile, Facebook pumps up its talent pool around apps. The Pieceable team developed a tool … Read the whole story
Instead of waiting for the so-called "Facebook phone" to come out, there's already a pretty decent mobile handset running an operating system that's somewhat … Read the whole story
Apple will integrate Siri voice search with several car manufacturers. Drivers will be able to press a button in the steering wheel to bring … Read the whole story
Could Canoe Ventures have succeeded by focusing on using a "second screen" as the platform for its interactive advertising initiatives rather than the one … Read the whole story
The cross-media marketing campaign, "Many Shades of Gay," includes a mobile- and tablet-optimized HTML5 website at www.manyshadesofgay.org, online banners, print and out-of-home ads. The … Read the whole story
While the bulk of TV audiences are still reached via TV only, the online scope of TV networks is growing, according to a just-released … Read the whole story
Vungle, the nascent mobile video ad network that announced a $2 million seed financing round in late April, on Tuesday said it would attribute … Read the whole story