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• Mobile Marketing Shifts From Content To Consumer by Mark Walsh

  Mobile marketers are increasingly targeting ads by audience rather than content, leveraging consumers' "real world actions" to send them ads relevant to time and place, according to mobile ad network Millennial Media. ...Read the whole story

• Facebook Adds To Mobile App Arsenal With 'Pieceable' Buyout by Steve Smith

  In yet another buyout of a tech team in mobile, Facebook pumps up its talent pool around apps. The Pieceable team developed a tool for uploading an iOS app demo to a Web site. ...Read the whole story

• Apple's Siri Expands Voice Search To Cars, iPad by Laurie Sullivan

  Apple will integrate Siri voice search with several car manufacturers. Drivers will be able to press a button in the steering wheel to bring up Siri and activate functions through audio commands. BMW, General Motors, Mercedes, Land Rover, Audi, Jaguar, Toyota, Chrysler, and Honda have committed to integrating the Siri app. ...Read the whole story

• health San Francisco AIDS Foundation Taps Attik by Karl Greenberg

  The cross-media marketing campaign, "Many Shades of Gay," includes a mobile- and tablet-optimized HTML5 website at www.manyshadesofgay.org, online banners, print and out-of-home ads. The effort also has drink coasters at local bars. ...Read the whole story

• Vungle to Build Developer Network with Seed Funds by Ross Fadner

  Vungle, the nascent mobile video ad network that announced a $2 million seed financing round in late April, on Tuesday said it would attribute $1 million of the raised funds to attract mobile app developers to its platform. ...Read the whole story

How Mobile Drives Some To The Next Level by Chuck Martin

Some longstanding Web brands are being discovered for the first time by users on mobile platforms because their desktop services become especially powerful and relevant in this new context. ...More

• How iOS Is WeOS by David Berkowitz

  Instead of waiting for the so-called "Facebook phone" to come out, there's already a pretty decent mobile handset running an operating system that's somewhat social today and will be far more social this fall. It's called the iPhone, and the upcoming software update is so social that iOS should be renamed WeOS. ...More

• Second-Screen Experience May Have Helped Canoe by David Goetzl

  Could Canoe Ventures have succeeded by focusing on using a "second screen" as the platform for its interactive advertising initiatives rather than the one that has dominated living rooms for decades? It's possible. ...More

• Online Video Use Boosts TV Viewing, Engagement, comScore Study Finds by Daisy Whitney

  While the bulk of TV audiences are still reached via TV only, the online scope of TV networks is growing, according to a just-released comScore study. About 26% of audiences are reached with content online, and 12% specifically with online video, comScore said in analyzing the results of a study of 10 TV networks and media brands conducted for The Coalition for Innovative Media Measurement, a group comprised of TV networks, media agencies and major consumer brands. ...More