• Facebook To Roll Out Real-Time Exchange

    Facebook will launch a real-time bidded marketplace that will allow advertisers for the first time to retarget audiences on Facebook based on their browsing history across other Web sites. Expected to debut in a few weeks, the new service called Facebook Exchange would bring intent-based ad targeting to the social network and make the site less of a walled garden for advertisers. ...Read the whole story

  • RetailMeNot.com Expands Coupons Via iPhone App

    Online coupon provider RetailMeNot.com has introduced a new app for the iPhone that allows users to get discounts when shopping online or in brick-and-mortar stores. An Ipsos study shows 62% of smartphone owners download apps and that more than one-third (34%) of adults have used a smartphone or tablet to shop or research a purchase. ...Read the whole story

  • People Frustrated With Online Smartphone 'Fixes'

    According to a survey of U.S. consumers by WDS, 75% of those searching online for a problem with their smartphone (including e-mail setup, importing contacts, Internet connectivity, app downloads and camera usage) were dissatisfied with what they found. ...Read the whole story

  • Judge Narrows Privacy Lawsuit Against Apple

    A federal judge rejected the company's motion to dismiss a class-action privacy lawsuit brought by iPhone and iPad users. The consumers allege their privacy was violated when their devices' unique identifiers were transmitted to app developers and their affiliates. ...Read the whole story

  • VivaKi's Tobaccowala Debugs Mystery Of Agency Survival: 'We Are Cockroaches'

    VivaKi Chief Strategy & Innovation Officer Rishad Tobaccowala channeled his inner Kafka Wednesday, explaining to a gathering of clients, agency executives, entrepreneurs, VCs, and a couple of journalists why ad agencies have managed to survive, and maybe even thrive, despite incessant proclamations that agencies were dying during his 30 years in the business: "The truth is, agencies are cockroaches." ...Read the whole story

  • Amazon To Offer MGM Classics

    Gunning for content-rich rivals like Netflix, Amazon just reached a major licensing deal with Metro-Goldwyn-Mayer Studios. Among hundreds of other classic films and TV shows dating back to the '80s, Amazon can now lure potential video-on-demand subscribers with "The Terminator," "Rain Man," and "The Silence of the Lambs." ...Read the whole story

Around The Net

Apps Are People, Too: Why The Geeks At The Comic Shop Offer The Best Publishing Experience on the iPad

The best content merchandising on the iPad is happening in an overlooked part of the mall -- the comics shop. The human-driven Comixology apps pay off by making real connections and relationships with customers. ...More

  • Designing Tablet Apps: First Step Outside The Mobile Box

    A tablet is not a phone -- a commonplace often lost on interface designers. How do some of the smartest tablet apps point the way toward designing for the screen, functions and use cases of tablets? ...More

  • Relevvant Launches With Social, Mobile Targeting Tool

    Relevvant launched Tuesday, unveiling a platform combining disparate data sources from mobile and social to support targeted campaigns via display, SMS messages, email and more. ...More

  • Three Rapes Tied to Skout

    A lot of people have raised concerns about personal security for users of location-based social networks, including the meet-and-greet or "mobile flirtation platforms" as I call them. It turns out those concerns were quite justified, in light of reports that three teen and pre-teen Skout users are claiming they were raped by older men posing as teens on the service. ...More