Take It Inside!: Indoors Is Next Mobile Mapping Battleground by Steve Smith

Shelf, aisle and mall maps are the next data sets that the AppGooSoft triumverate will battle to control. But should retailers be so quick to hand over the keys to their aisles for someone else to monetize? ...Read the whole story

  • Learning From iAd: Ex-Apple Exec Follows Video Growth To AdColony Gig by Steve Smith

    Mike Owen, who once ran the 40-person New York office selling Apple's iAds, lands as CRO for mobile video ad company AdColony. Now he gets to sell a very different kind of ad unit using the lessons he learned at Apple. ...Read the whole story

  • Comcast Launches Apps Of Disney TV Shows by Wayne Friedman

    Moving further into the TV authenticated world, Disney/ABC Television announced new elements of its wide-ranging programming deal with Comcast: the launch of new mobile apps of its TV kids' networks. ...Read the whole story

  • Mag Bag: Time Inc. Sells Digital Subs For iPad by Erik Sass

    Time Inc. has unveiled iPad subscription plans for all 20 of its consumer magazines, offering monthly and annual subscriptions through Apple's Newsstand. Digital subscriptions are available for various titles, including "Coastal Living," "Cooking Light," "Entertainment Weekly," "Fortune," "Golf Magazine," "Southern Living," "Sports Illustrated" and "Time." ...Read the whole story

  • entertainment Mobile Gaming No Longer Niche by Aaron Baar

    Nearly one out of every 10 new gamers came to the platform via a recently acquired tablet. The lower price point (often free) of mobile games is also driving more casual gamers into the market. ...Read the whole story

  • VivaKi's Tobaccowala Debugs Mystery Of Agency Survival: 'We Are Cockroaches' by Joe Mandese

    VivaKi Chief Strategy & Innovation Officer Rishad Tobaccowala channeled his inner Kafka Wednesday, explaining to a gathering of clients, agency executives, entrepreneurs, VCs, and a couple of journalists why ad agencies have managed to survive, and maybe even thrive, despite incessant proclamations that agencies were dying during his 30 years in the business: "The truth is, agencies are cockroaches." ...Read the whole story

Online Video's Everywhere by Jack Loechner

According to the Q1 Global Video Index Report from Ooyala, Long-form content, videos longer than 10 minutes, accounted for half the total time people spent watching online video in Q1, and the growth trend is expected to continue. ...More