Monday, June 18, 2012
  • Businesses Doubling Down On Mobile Investment Despite Widespread Frustrations

    Despite frustrations over time to market and working with third parties, businesses plan to invest more in mobile over the next 12 to 18 months than they have altogether in previous years. ...Read the whole story

  • Twitter Updates May Help Brands Monetize Content

    With Twitter's rollout of "expanded Tweets," the microblogging service gave media companies a richer canvas for showcasing online content and driving interaction. ...Read the whole story

  • Nielsen Adds iPad Data, Lowers Growth Forecast

    Nielsen CFO Brian West just reported the company has a measurement system to capture iPad and other tablet usage that is being tested by large media companies. The move would add tablet data into a system with TV and PC measurement. The company also lowered its revenue growth projections for 2012 from 5%-7% to 5%-6%. ...Read the whole story

  • Tablet Users Act On Ads

    The number of Americans who own tablets is surging, and that's good news for advertisers, according to the Online Publishers Association, which found that tablet users respond to advertising delivered via their devices -- and also spend a fair amount of money on purchases made with tablets. ...Read the whole story

  • Commerce Department Tackles Mobile Privacy

    The Commerce Department will convene a broad array of online companies and advocates next month to attempt to reach a consensus on privacy guidelines for mobile apps. The goal of the process is to develop a code of conduct. ...Read the whole story

  • 'NYT' Redesigns Windows App

    "The New York Times" has released a redesigned version of its Windows Phone news app intended to keep pace with the evolving design of smartphones. A live tile integration feature allows users to pin sections and blogs as live tiles to see headlines at a glance on their phone's start screen. ...Read the whole story

Around The Net

  • Microsoft To Enter Tablet MarketThe Wrap

    Despite Bill Gates’ early efforts, Microsoft has so far missed out on the tablet revolution. Now, in what would come as a shock to many, Microsoft is reportedly ready to go at tablets alone. At a Monday event, “Microsoft [will] introduce a Microsoft-manufactured tablet at the event, marking a foray into a new hardware category that would put the company in direct competition with giant rival Apple,” reports TheWrap.com, citing sources. “After signaling for months that it would attack the market only through its traditional hardware partners, Microsoft has decided to enter the tablet business more directly,” AllThingsD writes. “Sources say that Microsoft ... ...Read the whole story

  • Nook Overtakes Kindle FireCNET

    How much of a stranglehold does Apple have on the tablet market? Well, according to new data from the Chitika Ad network, the iPad accounted for 91% of the hundreds of millions of Web traffic impressions sampled during the week of June 4 -10. Not bad, but that actually represented a decline of 3.5% from 94.6% in May, Chitika found. “Coming in at a very distant second place was Samsung's Galaxy Tab, which captured only 1.7 percent of tablet Web traffic, followed by Acer Iconia, Toshiba Thrive, and Asus Transformer Pad,” CNet notes. There appears to be a new leader ... ...Read the whole story

  • Pre-IPO, SEC Smelled Facebook's Mobile Flaws Bloomberg
  • YouTube Gets Google+ 'Hangouts' AppWeb Pro News
It's Not All About Size

According MobileSTAT from Jumptap, screen size doesn't always matter when it comes to mobile ad performance. Data from the study showed that the Amazon Kindle Fire, which measures seven inches in length, had a 1.02% click-through ...More