Google Showcases Classic Ads Re-Imagined For Mobile by Steve Smith

In tandem with events in Cannes this week, Google unveils the results of its Project Re: Brief, which tasked creative teams with re-imagining for digital and mobile platforms four iconic ad campaigns of the 60s and 70s. ...Read the whole story

  • Businesses Doubling Down On Mobile Investment Despite Widespread Frustrations by Steve Smith

    Despite frustrations over time to market and working with third parties, businesses plan to invest more in mobile over the next 12 to 18 months than they have altogether in previous years. ...Read the whole story

  • Twitter Updates May Help Brands Monetize Content by Mark Walsh

    With Twitter's rollout of "expanded Tweets," the microblogging service gave media companies a richer canvas for showcasing online content and driving interaction. ...Read the whole story

  • Nielsen Adds iPad Data, Lowers Growth Forecast by David Goetzl

    Nielsen CFO Brian West just reported the company has a measurement system to capture iPad and other tablet usage that is being tested by large media companies. The move would add tablet data into a system with TV and PC measurement. The company also lowered its revenue growth projections for 2012 from 5%-7% to 5%-6%. ...Read the whole story

  • Tablet Users Act On Ads by Erik Sass

    The number of Americans who own tablets is surging, and that's good news for advertisers, according to the Online Publishers Association, which found that tablet users respond to advertising delivered via their devices -- and also spend a fair amount of money on purchases made with tablets. ...Read the whole story

  • Commerce Department Tackles Mobile Privacy by Wendy Davis

    The Commerce Department will convene a broad array of online companies and advocates next month to attempt to reach a consensus on privacy guidelines for mobile apps. The goal of the process is to develop a code of conduct. ...Read the whole story

  • 'NYT' Redesigns Windows App by Erik Sass

    "The New York Times" has released a redesigned version of its Windows Phone news app intended to keep pace with the evolving design of smartphones. A live tile integration feature allows users to pin sections and blogs as live tiles to see headlines at a glance on their phone's start screen. ...Read the whole story

It's Not All About Size by Jack Loechner

According MobileSTAT from Jumptap, screen size doesn't always matter when it comes to mobile ad performance. Data from the study showed that the Amazon Kindle Fire, which measures seven inches in length, had a 1.02% click-through rate (CTR) while the slightly larger, 9.7 inch iPad had a 0.9% click-through rate. While tablets tend to have higher CTRs than smartphones, screen size isn't always a predictor. ...More