Wednesday, June 20, 2012
  • Cannes Mobile Lions Winners Announced

    Mobile advertising made a splash at Cannes this week as 'Mobile Lion' awards in nearly a dozen categories were revealed yesterday. ...Read the whole story

  • Mobile Search Set To Fuel Call-Based Ads

    Businesses spent $132.8 billion in the U.S. last year on local ads and about $68.4 billion -- or 46.5% -- aimed to drive telephone leads, according to a BIA/Kelsey report that highlights the trend toward call-based ads. ...Read the whole story

  • Microsoft Teams With Agencies On Windows 8 Ads

    In connection with the unveiling of its new iPad rival, Microsoft has begun testing new ad concepts for apps that will run on its Window 8-powered Surface tablet. To aid in that effort, the company has enlisted the help of a half dozen creative agency partners: AKQA, Big Spaceship, Razorfish, Team Detroit, UM and Y&R. ...Read the whole story

  • Viewers Appreciate Netflix Price, Flexibility

    New research may indicate that Netflix's appeal vis--vis HBO, Showtime and pay-per-view films may be less than expected, given the relatively low cost. Parks Associates found that 17% of those watching HBO and other premium networks consider going with Netflix instead. ...Read the whole story

    Around The Net

    • Facebook Buying Face.comSan Jose Mercury News

      Likely streamlining the tagging progress, Facebook has agreed to buy Israeli facial-recognition company for an undisclosed sum, but reports put the buy at around $60 million. ...Read the whole story

    • Microsoft Kept Surface A Secret From PartnersReuters

      Likely insulting hardware partners -- and perhaps jeopardizing future relationships -- Microsoft reportedly kept them in the dark about its competing tablet computer, Surface. In fact, some long-time collaborators learned of the new gadget only days before its unveiling, earlier this week, sources tell Reuters. The sneaky move marks a departure from Microsoft's tradition of working closely with hardware companies to test and fine-tune every new product, according to Reuters. “It also underscores how Microsoft is starting to take pages from Apple Inc's playbook, keeping its cards close to the vest as it works to reinvent its Windows franchise and ... ...Read the whole story

    • Facebook Readies Geo Location Ads San Francisco Chronicle

      Facebook is "readying" a new location-based mobile ad unit, reports Bloomberg's Sarah Frier. "Phones can be location-specific so you can start to imagine what the product evolution might look like over time, particularly for retailers," Carolyn Everson, Facebook's vice president of global marketing solutions, told Bloomberg. "We've had offers being tested over the last couple of months." ...Read the whole story

    • Apple Store Employees Get $4 Raise San Francisco Chronicle

      Every Apple retail employee will get a $4-per-hour raise. It will go into effect on their July 20 checks. That news is based on an internal review process called NetPromoter that lets Apple employees critique the company. Enough Apple employees thought they were underpaid that the company responded as few companies do. In New York, the starting salary for an Apple specialist, reportedly, is about $13 or $14 an hour. The raise moves it up to $17 or $18 an hour. ...Read the whole story

    Retail Ready For Reverse Showrooming?

    What if retailers could find a way to incent shoppers to scan products in their stores to promote sales of those products to others who are not in the store? That would be true 'reverse-showrooming.' ...More

    • Tablets Gain Mobile Video Viewers

      According to a new comScore release on insights into the U.S. tablet market, tablets have reached a critical mass in the U.S. with 1 in every 4 smartphone owners using tablets during the three-month period ending ...More

    • Microsoft Resurfaces Surface, Grabs At Mobile Search Market Share

      Microsoft unveiled the tablet Surface in Los Angeles last night, but it wasn't the first time the technology made an appearance. The original Surface, a 30-inch computer tablet-like display, debuted at the Sheraton in Boston, Chicago, ...More