Cannes Mobile Lion: I'd Like To Teach The World To Do, Not Say by Steve Smith

The grand prize winner for mobile campaigns at Cannes is an interesting example of the ways in which mobile activates people, not just brands. ...Read the whole story

  • Cannes Mobile Lions Winners Announced by Steve Smith

    Mobile advertising made a splash at Cannes this week as 'Mobile Lion' awards in nearly a dozen categories were revealed yesterday. ...Read the whole story

  • Mobile Search Set To Fuel Call-Based Ads by Laurie Sullivan

    Businesses spent $132.8 billion in the U.S. last year on local ads and about $68.4 billion -- or 46.5% -- aimed to drive telephone leads, according to a BIA/Kelsey report that highlights the trend toward call-based ads. ...Read the whole story

  • Microsoft Teams With Agencies On Windows 8 Ads by Mark Walsh

    In connection with the unveiling of its new iPad rival, Microsoft has begun testing new ad concepts for apps that will run on its Window 8-powered Surface tablet. To aid in that effort, the company has enlisted the help of a half dozen creative agency partners: AKQA, Big Spaceship, Razorfish, Team Detroit, UM and Y&R. ...Read the whole story

  • Viewers Appreciate Netflix Price, Flexibility by David Goetzl

    New research may indicate that Netflix's appeal vis--vis HBO, Showtime and pay-per-view films may be less than expected, given the relatively low cost. Parks Associates found that 17% of those watching HBO and other premium networks consider going with Netflix instead. ...Read the whole story

Around The Net

Retail Ready For Reverse Showrooming? by Chuck Martin

What if retailers could find a way to incent shoppers to scan products in their stores to promote sales of those products to others who are not in the store? That would be true 'reverse-showrooming.' ...More

  • Tablets Gain Mobile Video Viewers by Jack Loechner

    According to a new comScore release on insights into the U.S. tablet market, tablets have reached a critical mass in the U.S. with 1 in every 4 smartphone owners using tablets during the three-month period ending April 2012, and nearly three times more likely to watch video on their device compared to smartphone users, with 1 in every 10 tablet users viewing video content almost daily on their device. ...More

  • search Microsoft Resurfaces Surface, Grabs At Mobile Search Market Share by Laurie Sullivan

    Microsoft unveiled the tablet Surface in Los Angeles last night, but it wasn't the first time the technology made an appearance. The original Surface, a 30-inch computer tablet-like display, debuted at the Sheraton in Boston, Chicago, New York, San Francisco and Seattle in 2008. The intuitive user interface highlighted the ability to move and interact with content without a mouse or a keyboard on a tablet-like screen. ...More