Monday, June 25, 2012
  • M-Shopping Growth May Debunk Many Early Adopter Myths

    Women, African-American and Hispanic mobile users are way ahead of the typical early adopter when it comes to using their mobile devices as advanced shopping tools. ...Read the whole story

  • Q&A: Mobile Will Dominate Summer Olympics

    Mastering the first fully digital Olympics won't be easy, and the London games this summer will be the best measure yet of truly integrated strategies. "Marketing Daily" caught up with consultant Al Diguido to find out which brands will get medal-worthy ROI. ...Read the whole story

  • Mindshare, Google Partner To Promote Mobile

    WPP's Mindshare is teaming with Google in a new global venture designed to educate companies about mobile technology and expedite their use of the medium in their marketing plans. The venture, called the "Mobile Garage," will start with teams of Mindshare and Google specialists in New York, London and Singapore, providing expertise in all aspects of the sector. ...Read the whole story

  • Lexity Adds Retargeting Tool For Small Businesses

    Simplifying online advertising for small e-commerce business is the aim of three-year-old startup Lexity. To that end, the company provides a set of tools to automatically handle chores like search engine marketing, posting products to shopping search engines like TheFind and Google Product Search, and analytics and transaction reporting for small Web retailers. ...Read the whole story

  • Boost Mobile Launches WNBA Ad

    Boost Mobile, the first-ever marquee partner of the WNBA, is launching a new TV spot based on a new campaign entitled "It's All About the W." The ad first airs on June 23, during the Chicago Sky versus Minnesota Lynx game. ...Read the whole story

Around The Net

  • Facebook Bows Mobile Friend FinderTechCrunch

    Facebook has often been criticized for its poor “discoverability” tools, or those that help users discover and meet new friends. In response, the social network has developed a new feature that lets users find friends and potential friends nearby. “It’s another step in Facebook furthering its reach into mobile, and creating services to meet new people -- rather than building up more connectivity with the ones you already know,” TechCrunch writes. “And, in keeping with Facebook’s emphasis on being as ubiquitous as possible, for now it’s not being delivered in a native app, but via the mobile web.” Apparently already accessible ... ...Read the whole story

  • Will Microsoft Tablet Cost More Than IPad?VentureBeat

    Unconfirmed reports suggest that Microsoft’s new tablet could cost around $599 for the standard model, and $799 for the “Pro” version. These price points wouldn’t exactly help Microsoft compete with the current tablet king, Apple. “It really would be poetic justice if the Windows-based post-PC solution was more expensive than the iPad,” VentureBeat writes. “One of the arguments for years in favor of Wintel-flavored PCs has been cost -- less of it, that is.” Taiwanese trade journal Digitimes is reporting the prices for Surface, which Microsoft unveiled just this week. All things considered, “It would not be shocking if the ... ...Read the whole story

  • Twitter's Big Service Screw-UpAll Things D

    From dropped calls to clueless clerks, service shortcomings inevitably leave their mark on offending brands. For that reason, Twitter can’t be happy about its severe server outage on Thursday. And, of late, the micro-blogging leader had been performing so well. “After nearly a year without any significant periods of downtime, using Twitter [has been] almost nothing like the early days of being on the service,” AllThingsD notes. Yet, “After nearly six months of site reliability above 99 percent, Twitter was unreachable across the Web and mobile devices multiple times over the course of [Thursday], with intermittent periods of uptime and ... ...Read the whole story

  • 'Jelly Bean' Next Google Android OSWired
  • New IPhone Map App To Feature Yelp Check-Ins Bloomberg
Why Brands Should Expect More, and Better, in Mobile

Mobile advertising needs to be held to a higher standard than has been common on the Web. The need for relevance, targeting and share-ability is greater here. ...More