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• M-Shopping Growth May Debunk Many Early Adopter Myths by Steve Smith

  Women, African-American and Hispanic mobile users are way ahead of the typical early adopter when it comes to using their mobile devices as advanced shopping tools. ...Read the whole story

• sports Q&A: Mobile Will Dominate Summer Olympics by Sarah Mahoney

  Mastering the first fully digital Olympics won't be easy, and the London games this summer will be the best measure yet of truly integrated strategies. "Marketing Daily" caught up with consultant Al Diguido to find out which brands will get medal-worthy ROI. ...Read the whole story

• Mindshare, Google Partner To Promote Mobile by Steve McClellan

  WPP's Mindshare is teaming with Google in a new global venture designed to educate companies about mobile technology and expedite their use of the medium in their marketing plans. The venture, called the "Mobile Garage," will start with teams of Mindshare and Google specialists in New York, London and Singapore, providing expertise in all aspects of the sector. ...Read the whole story

• Lexity Adds Retargeting Tool For Small Businesses by Mark Walsh

  Simplifying online advertising for small e-commerce business is the aim of three-year-old startup Lexity. To that end, the company provides a set of tools to automatically handle chores like search engine marketing, posting products to shopping search engines like TheFind and Google Product Search, and analytics and transaction reporting for small Web retailers. ...Read the whole story

• telecom Boost Mobile Launches WNBA Ad by Karl Greenberg

  Boost Mobile, the first-ever marquee partner of the WNBA, is launching a new TV spot based on a new campaign entitled "It's All About the W." The ad first airs on June 23, during the Chicago Sky versus Minnesota Lynx game. ...Read the whole story

Why Brands Should Expect More, and Better, in Mobile by Ammiel Kamon

Mobile advertising needs to be held to a higher standard than has been common on the Web. The need for relevance, targeting and share-ability is greater here. ...More

• Why Nonprofits Should Care About Mobile Users by Lauren Kade

  So, you're a nonprofit with limited marketing resources, and you want to know if mobile marketing is worth your time and effort? Mobile marketing may be the wave of the future, but statistics show that it's already got staying power. ...More

• In Post-PC World, It's Time To Make Good On Deferred Personalization Promises by Steve Smith

  For 15 years publishers offered personalized Web experiences that few people wanted. On devices, custom experience may not be mandatory, but over time we will find ourselves gravitating toward media that feels personalized. ...More