• M-Shopping Growth May Debunk Many Early Adopter Myths

    Women, African-American and Hispanic mobile users are way ahead of the typical early adopter when it comes to using their mobile devices as advanced shopping tools. ...Read the whole story

  • Q&A: Mobile Will Dominate Summer Olympics

    Mastering the first fully digital Olympics won't be easy, and the London games this summer will be the best measure yet of truly integrated strategies. "Marketing Daily" caught up with consultant Al Diguido to find out which brands will get medal-worthy ROI. ...Read the whole story

  • Mindshare, Google Partner To Promote Mobile

    WPP's Mindshare is teaming with Google in a new global venture designed to educate companies about mobile technology and expedite their use of the medium in their marketing plans. The venture, called the "Mobile Garage," will start with teams of Mindshare and Google specialists in New York, London and Singapore, providing expertise in all aspects of the sector. ...Read the whole story

  • Lexity Adds Retargeting Tool For Small Businesses

    Simplifying online advertising for small e-commerce business is the aim of three-year-old startup Lexity. To that end, the company provides a set of tools to automatically handle chores like search engine marketing, posting products to shopping search engines like TheFind and Google Product Search, and analytics and transaction reporting for small Web retailers. ...Read the whole story

  • Boost Mobile Launches WNBA Ad

    Boost Mobile, the first-ever marquee partner of the WNBA, is launching a new TV spot based on a new campaign entitled "It's All About the W." The ad first airs on June 23, during the Chicago Sky versus Minnesota Lynx game. ...Read the whole story

Why Brands Should Expect More, and Better, in Mobile

Mobile advertising needs to be held to a higher standard than has been common on the Web. The need for relevance, targeting and share-ability is greater here. ...More