• 55% Of Cell Users Access Mobile Web

    When it comes to using mobile phones as the primary means of Web access, emerging countries like India or China might come to mind. But nearly a third (31%) of adult U.S. mobile Web users say they now go online mostly through their cell phones. ...Read the whole story

  • Shazam's App To Expand Olympic TV Spots Into Social Media Experiences

    The discovery media company Shazam will provide NBC Olympics, a division of the NBC Sports Group, with a social TV experience during the 2012 London Olympics. Shazam's goal is to expand 30- and 60-second TV spots into a three-minute video or experience on Twitter and Facebook that will likely tie brand sponsorships into the agreement. ...Read the whole story

  • Second-Screen Viewing Soars, Measurement Key

    The rapid adoption of second digital video screens continues apace. In just the last 12 months, Nielsen says smartphone penetration has risen 34%, with tablets increasing 400%, and Internet-connected TV 25% higher. Gaming console growth has climbed 1% in the last 12 months. ...Read the whole story

  • Travora Media Unveils Mobile Ad Network

    Travora Media, which operates a vertical network of more than 300 travel lifestyle sites, is launching a new mobile-focused ad network. Dubbed Mango (Mobile Ad Network on-the-GO), the network will offer inventory of more than 350 million monthly page views across mobile Web sites and apps of its online properties. ...Read the whole story

  • Mobile Posse Raises $5 Million, Eyes Overseas Growth

    Mobile Posse, which serves ads on the idle screens of cell phones, has raised $5 million in third-round venture funding. The company plans to use the new funding to add carrier partners internationally, continue building out its U.S.-based business, and expand its sales operation. ...Read the whole story

  • AT&T Still Seeing IPhone Benefits

    Though competition for the iPhone has reduced churn for Sprint and Verizon, AT&T's status as the first carrier to have the game-changing device continues to pay dividends in neutral territory, online and when it comes to getting new customers. ...Read the whole story

The Value of Checking In (Or Not)

The check-in ritual continues to look for models that provide value, establish real relationships with brands, and avoid pointlessness. ...More