• Tablets Change Shopping, Media Habits

    Mobile ad network InMobi and Mobext, the mobile marketing arm of Havas Digital, teamed for a study that found the spread of connected devices has altered how people consume media and make purchases. ...Read the whole story

  • Marin, RevTrax Link Paid-Search Campaigns To In-Store Sales

    Marin Software has formed a partnership with RevTrax to connect online paid-search ad clicks and analytics to in-store purchases. This should give marketers running campaigns across channels the tools to closely match budgets to media. The agreement supports data analysis on margin and redemption that aims to support brands. ...Read the whole story

  • Tablets, More Content Power Mobile Video Growth

    The explosion of smartphones and tablets combined with a wider selection of premium content have given a big boost to mobile video viewing in the last year, according to Yankee Group. Its study says the number of U.S. smartphone owners who watch video frequently (at least once a week) on their devices has doubled in the last month. ...Read the whole story

  • Mag Bag: Zinio Is For Sale

    Digital magazine newsstand and publisher Zinio is putting itself on the auction block. The company had retained Montgomery & Co., an investment bank, in the hopes of attracting bids in the range of $50 million to $100 million. ...Read the whole story

Responsive Design Will Save Mobile Advertising

Responsive design was a concept first floated in the early 2000s to make content more adaptable to browsers and screen sizes. On mobile platforms, the idea is even more important for advertising. ...More