Friday, June 29, 2012
  • Tablets Change Shopping, Media Habits

    Mobile ad network InMobi and Mobext, the mobile marketing arm of Havas Digital, teamed for a study that found the spread of connected devices has altered how people consume media and make purchases. ...Read the whole story

  • Marin, RevTrax Link Paid-Search Campaigns To In-Store Sales

    Marin Software has formed a partnership with RevTrax to connect online paid-search ad clicks and analytics to in-store purchases. This should give marketers running campaigns across channels the tools to closely match budgets to media. The agreement supports data analysis on margin and redemption that aims to support brands. ...Read the whole story

  • Tablets, More Content Power Mobile Video Growth

    The explosion of smartphones and tablets combined with a wider selection of premium content have given a big boost to mobile video viewing in the last year, according to Yankee Group. Its study says the number of U.S. smartphone owners who watch video frequently (at least once a week) on their devices has doubled in the last month. ...Read the whole story

  • Mag Bag: Zinio Is For Sale

    Digital magazine newsstand and publisher Zinio is putting itself on the auction block. The company had retained Montgomery & Co., an investment bank, in the hopes of attracting bids in the range of $50 million to $100 million. ...Read the whole story

Around The Net

  • Bone Of Contention: Publishers Charging For Each Hotlink In Tablet AdsAdvertising Age

    Media buyers are complaining about extra fees magazine publishers are charging for activating hotlinks in tablet ads -- most recently an extra $1,500 per link at Meredith's Better Homes and Gardens, Fitness and Parent pubs. The company claims it's a reasonable production fee. Last year buyers and advertisers were skeptical about Conde Nast's charging $5,000 to activate each link in a tablet ad. ...Read the whole story

  • Top Twitter Stories Shared Most On Facebook Journalism.co.uk

    A study of the 100 most tweeted news stories form 10 UK outlets has found news is "350 times more likely to be shared on Facebook than on Google+". Journalism.co.uk asked Rippla, which launched in November and measures "how well news organisations are doing on social media", to look at statistics for Google+, which is one-year-old today. Sunny Hundal, who created Rippla (and is also editor of the Liberal Conspiracy blog), analysed the most popular UK news stories from the 10 outlets from 1 to 26 June. ...Read the whole story

  • Apple To Overhaul iTunesBloomberg

    With its music-sharing service Ping reportedly doomed, Apple’s social future has been in doubt. Now, however, sources are suggesting that the company sees big social promise in iTunes. I“Apple plans an overhaul of iTunes that would mark one of the largest changes to the world’s biggest music store since its 2003 debut,” reports Bloomberg, citing sources. Along with greater reliance on its iCloud file-storage service, sources say that Apple is planning new features for sharing music. One source tells Bloomberg that Apple has been in talks with record labels to let users send each other songs and listen to them for free. “The ... ...Read the whole story

  • Multi-Screen Viewing Drives Ad Engagement Marketing Week

    People who watch TV while using an internet-connected device such as a smartphone or tablet are more likely not to change the channel during the ad break because they are able to "act on what they see immediately," a new study reveals. More than three-quarters of viewers (81%) are more likely to stay in the room during an ad break or not change the channel if they are multi-screening, according to an independent study for Thinkbox by COG Research, compared to 72% of viewers who stay for the ads but do not use an internet-connected device. ...Read the whole story

  • Google Releases Nexus 7 Guide BookGoogle Play
Responsive Design Will Save Mobile Advertising

Responsive design was a concept first floated in the early 2000s to make content more adaptable to browsers and screen sizes. On mobile platforms, the idea is even more important for advertising. ...More