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• BlackBerry's Mobile Share Drops, Microsoft's Stabliizes by Mark Walsh

  The outlook for Research in Motion grew even grimmer last week with news the company cut 5,000 of its 16,500-person workforce and will delay launching the latest version of its BlackBerry platform until next year. Microsoft's share of the smartphone market stabilized over the last three months at 4%. ...Read the whole story

• Olympic Mobile Audience To Hit 1 Bil, Coverage Expands by Mark Walsh

  A new eMarketer report projects at least a quarter of the expected audience of 4 billion for the London Olympics will be on PCs and mobile devices, including phones and tablets. Major broadcast rights holders, such as the BBC in the U.K. and NBC Universal, are investing heavily in providing online and mobile access. ...Read the whole story

• Mobile Platform Fiksu Raises $10M To Expand Globally by Mark Walsh

  Mobile app marketing firm Fiksu has secured $10 million in a second round financing led by Qualcomm Ventures. Fisku said it will used the new financing to pursue expansion in Europe and Asia, further development of its technology and partnerships with agencies and brands. ...Read the whole story

• Yahoo Debuts Tom Hanks In 'Electric City' by Gavin O'Malley

  Yahoo just debuted its glitziest project ever. Along with Tom Hanks' Playtone production company and Reliance Entertainment, Yahoo's new animated series, "Electric City" is set to make its global debut on July 17 on "Yahoo Screen." The first 10 episodes, which are all five-to-seven minutes long, will premiere on Yahoo in mid-July. ...Read the whole story

• Text-Spam Lawsuit Against Taco Bell Dismissed by Wendy Davis

  A federal judge has dismissed a lawsuit alleging that Taco Bell violated a federal law by texting a user to confirm that he opted out of receiving future messages. ...Read the whole story

• Tablets Favored Device At Home by Mark Walsh

  Among early adopters, media tablets have become favored devices for reading newspapers and magazines, along with a range of other daily personal activities. New findings from a Gartner survey of 500 tablet users show top activities shifting from PC to tablet. ...Read the whole story

Mobile Marketing Adoption Slow But Sure by Jack Loechner

According to a new StrongMail survey conducted in conjunction with Zoomerang from April 11 to 23, 2012, reflecting the attitudes of business leaders in regards to mobile marketing adoption, budgets, techniques, challenges, benefits and integration with other channels, only 45% of businesses are conducting some form of mobile marketing, with mobile websites, mobile applications and QR codes the most popular forms of mobile marketing, but less than half of marketers are currently running any of them. Of those who are, 57% have been running them for only a year or less. ...More

• Motion Comics Get a Do-Over by Steve Smith

  Some forms that failed on the Web are getting a second chance on devices where the experiences and the delivery mechanism may suit the forms better. ...More