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• Google Takes Mobile On Attribution Path by Laurie Sullivan

  Attribution modeling analyzes how different types of advertising, such as mobile, display, email and search, can influence a consumer's decision to make a purchase. Few insights are available for mobile, but experts believe it runs like a parallel thread connecting all media. It strains companies that insist on budget silos. ...Read the whole story

• InsightExpress Creates Digital Benchmark For Online Ads by Laurie Sullivan

  InsightExpress has created a new digital ad industry benchmark for creative ads. The market research firm highlights five brands that have created effective campaigns, using a variety of online ad techniques. ...Read the whole story

• More Consumers Making Mobile Payments by Mark Walsh

  More than a third of U.S. consumers are making payments via mobile devices -- twice the percentage from last year, according to a new survey by technology research firm IDC. ...Read the whole story

• retail Q&A: For Retailers, Smartphones Rewrite Email Rules by Sarah Mahoney

  For the Fourth of July holiday, for example, 57% of major retailers sent at least one promotional email this year, versus just 34% a year ago. Chad White, research director at Responsys, which tracks the email activity of large retailers, fills us in on the shifts. ...Read the whole story

• Next Issue Bows iPad App by Erik Sass

  Next Issue Media, a consortium formed by major magazine publishers to drive sales of digital magazines, is unveiling a long-awaited app for the iPad. It includes a premium "all you can read" model that has been described as "Netflix for magazines." ...Read the whole story

• restaurants Taco Bell Ads Use 'Edible' QR Code by Karlene Lukovitz

  The codes, made from fruit, visually drive home the fresh and healthy nature of the Cantina Bell menu items, which are made from ingredients such as guacamole made with Hass avocados and whole black beans. ...Read the whole story

• Report: Facebook Eyes Hulu's Kilar, Video Advertising by Ross Fadner

  Less than a week after turning down the top post at Yahoo, Hulu CEO Jason Kilar is said to be firmly in the sights of Facebook boss Mark Zuckerberg, according to a report. ...Read the whole story

• Verizon's Spectrum Deal Close To Winning FCC Approval by Wendy Davis

  Verizon's controversial plan to purchase spectrum from cable companies appears likely to win approval from the FCC. But the Justice Department also must sign off on the deal before it can go through, and that agency reportedly has concerns about whether the deal will harm consumers. ...Read the whole story

Mobile Payments vs. Payments While Mobile by Chuck Martin

The much bigger and more significant market for mobile payments involves using a mobile phone to pay for things where you are not. Payments while mobile is where the real money and potential reside. ...More

• how-to Local 'Web' Marketing For National Brands by Shane Vaughan

  Most national brands have little to no local Web presence. To build a strong, local Web foundation, here are five key elements for national brands. ...More

• search How Search Marketers Spent Budgets Last Quarter by Laurie Sullivan

  Tracking online marketers' budgets and costs per click can help marketers understand how to allocate budgets. Paid-search spending rose 29% in Q2 2012, compared with the year-ago quarter -- down from 32% sequentially, according to Rimm-Kaufman Group (RKG). Marketers spent 32% more in the quarter, compared with a year ago, but investments fell sequentially from 36%. ...More