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• AdRoll Raises $15 Mil To Up Real-Time Reach by Gavin O'Malley

  AdRoll just raised $15 million from some top-tier investors, including Foundation Capital, Merus Capital and Accel Partners. AdRoll plans to invest in increasing real-time inventory reach and rolling out more intuitive products in mobile, video and social. ...Read the whole story

• Significant Rise In Mobile Search Budgets, Targeting by Laurie Sullivan

  Paid-search marketers have finally caught on to mobile predictions that forecast U.S mobile commerce will reach $36 billion by 2015. Analysts expect global revenue from mobile advertising and content to reach $67 billion this year. Tablet campaign search budgets rose 40% in Q2, contributing to the rosy forecast, notes Marin Software. ...Read the whole story

• AOL's Temkin: 'Mobile First' Is A Big Deal by Mark Walsh

  AOL recently extended its Project Devil display ad format to mobile devices, aiming to streamline the process of running campaigns across multiple platforms. MediaPost spoke with David Temkin, head of mobile at AOL, about the new mobile ads and AOL's mobile efforts more broadly. ...Read the whole story

• Mobile Apps Gain Privacy Policies by Wendy Davis

  Think tank Future of Privacy Forum reported on Wednesday that 53% of the most popular paid apps now have privacy policies. Its director and co-chair Jules Polonetsky attributes the spike to recent pressure from government officials. ...Read the whole story

• research Get Ready For Retail 'Showrooming' by Aaron Baar

  According to a survey conducted by Capgemini of 16,000 shoppers around the globe, consumers expect the traditional model of brick-and-mortar stores carrying inventory to be purchased immediately to take a backseat to a new idea of "showrooming." ...Read the whole story

• Google's Search As You Type Tool Goes Retail by Laurie Sullivan

  Google began offering its Google Commerce Search product, Search As You Type, as a free, stand-alone feature. The service for retailers who are also AdWords advertisers supports for free up to 25 million searches per year on their Web site. Lowe's and Hasbro are two partners that are participating in the initial launch. ...Read the whole story

• Weather Channel Pitches 4-Platform Campaign by David Goetzl

  The Weather Channel is pitching advertisers on a type of bed-to-bed exposure. With a four-platform campaign, advertisers would reach consumers turning on the TV in the morning, visiting weather.com at work and using a tablet while watching TV in prime time. ...Read the whole story

Poking The Shrink Wrap On Digital Editions by Steve Smith

Magazines have an opportunity with tablets to think beyond both print and Web. Finally we have a digital platform that allows us to lean back, but not quite curl up. ...More

• search Search Marketing's Influence On Mobile Commerce by Laurie Sullivan

  Can't help it, but I keep coming back to this multibillion mobile commerce number published earlier this week by Needham & Co., and the influence from search engine marketing. The research led by Laura Martin puts U.S mobile commerce spending at $36 billion by 2015. Global revenue from mobile advertising and content should reach $67 billion this year. ...More

• Don't Forget Content In Your Video Ad Campaigns by Rich Routman

  With online video advertising expected to grow by 40% in comparison to last year, topping $3.1 billion in 2012 (according to eMarketer forecasts), advertisers are looking for new ways to drive video engagement and reach their target audiences. One such "solution" has been to extend commonly used display tactics into the video space. While many companies tout their ability to use targeting algorithms and the ability to buy "premium" ad impressions in real time, most advertising buyers remain interested in more tangible forms of media and a clear understanding of where and when their message has been seen and he ...More