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• Rosetta's Blackburn Considers Mobile Futures by Mark Walsh

  Rosetta has its roots in consulting, which it believes gives it an edge over other digital shops. Daniel Blackburn, who leads the firm's mobile strategy practice, considers the challenges that lie ahead. ...Read the whole story

• Report: Vevo Walking Away From YouTube Would Be Bad For Both Companies by Ross Fadner

  Vevo founder Doug Morris, the CEO of Sony Music Entertainment, has warned Google to sweeten the deal between YouTube and Vevo, or the online music video giant will take its videos elsewhere. ...Read the whole story

• Google Could Take Financial Hit From Motorola Buy, Mobile by Laurie Sullivan

  Google will release earnings July 19. A big concern: how the Motorola Mobility acquisition will contribute to overall revenue and profits. Mobile search continues to impact cost per clicks. ...Read the whole story

• Aereo Win Could Be a Turning Point for Online Video by Ross Fadner

  TV and online video industries are on a collision course, as broadcasters continue to battle with pay TV providers over carriage fees and online TV startups like Aereo make it easier for consumers to cut the cord. ...Read the whole story

• Swagtag: Digitaria Memejacks Comic-Con by Joe Mandese

  With Comic-Con taking place this week in its own backyard, JWT's San Diego-based Digitaria unit came up with a way to tap into the comic book zeitgeist and promote itself in the process, giving away limited edition t-shirts featuring popular comic book memes. ...Read the whole story

• Don't Digg This by Joe Mandese

  Digg, an early pioneer in both online community news aggregation and social bookmarking, has been sold to Betaworks, which reportedly paid only $500,000 for its assets. ...Read the whole story

Are You Ready for a Mobile Subscriber Base? by Loren McDonald

Most "mocial" (mobile/social/local) email conversations have been about the impact of social media and networks. Participants range from the misguided, who suggest that social media would kill email, to folks like yours truly, who believe that the two channels actually can support each other and make each other more relevant. Social networks and media have had little serious impact on email marketing. The mobile aspect of the mocial trifecta, however, looks like it will have a monumental impact on our beloved channel. ...More

• The Whole Story: Second-Screening By Genre by Mike Bloxham

  "Second-screening," or the use of tablets and smartphones while watching TV, is on the rise, but have you ever wondered how that behavior breaks down by programming genre? To kick off "The Whole Story," a new weekly series dimensionalizing how consumers use media during key moments in their lives, the Media Behavior Institute examines the role "second screens" are playing by TV programming type. ...More