• European M-Commerce Up 11x By 2017

    Driven by "easily merchandised" products such as DVDs, books and tickets, mobile commerce in Europe is poised to capture 6.8% of all online sales by 2017, Forrester projects. ...Read the whole story

  • MMA Lifts IAB's XMOS Play, Unveils $1M Initiative For Mobile Cross-Media Studies

    Taking a play out of his old Interactive Advertising Bureau playbook, Mobile Marketing Association CEO Greg Stuart this morning announced an ambitious initiative to research the role that mobile media plays in the marketing mix. The initiative, dubbed SMoX.me, stands for Smart Mobile Cross Marketing Effectiveness, and is modeled after XMOS, or Cross Media Optimization Studies that were funded by the IAB's members. ...Read the whole story

  • Mobile Privacy Trust May Be Eroding

    In its annual study of consumer attitudes toward privacy online, Truste finds increased concern about apps and declining confidence that app stores themselves protect their shoppers against bad data practices. ...Read the whole story

  • Mobile, Video Ad Sales Hit Hard by Microsoft Cuts

    Microsoft's latest round of layoffs, which were confirmed on Wednesday, are interesting in that the tech giant seems to be cutting back on online video and mobile advertising, which just happen to be two of the fastest-growing sectors in media today. ...Read the whole story

Targeting Your Next-Generation Wallet

The mobile wallet is an idea that has been more appealing to the mobile infrastructure than to the merchants and consumers it purports to serve. Placecast wants to solve that problem with geo-targeted and geo-fenced offers that give the model real value for both constituencies. ...More

  • Mobile Users Don't Want To Share Data With Apps Or Carriers

    Earlier this year, mobile apps Path and Hipster were caught uploading users' address books without telling them. Both companies apparently did so in order to suggest friends for users, but that explanation didn't do very much to stem criticism by watchdogs -- not to mention class-action lawyers, who promptly sued those companies. Now, researchers at the University of California, Berkeley have released a new study, "Mobile Phones and Privacy," confirming what should have been obvious to app developers: The vast majority of people don't want to be snooped on by their apps. ...More