Monday, July 16, 2012
  • European M-Commerce Up 11x By 2017

    Driven by "easily merchandised" products such as DVDs, books and tickets, mobile commerce in Europe is poised to capture 6.8% of all online sales by 2017, Forrester projects. ...Read the whole story

  • MMA Lifts IAB's XMOS Play, Unveils $1M Initiative For Mobile Cross-Media Studies

    Taking a play out of his old Interactive Advertising Bureau playbook, Mobile Marketing Association CEO Greg Stuart this morning announced an ambitious initiative to research the role that mobile media plays in the marketing mix. The initiative, dubbed SMoX.me, stands for Smart Mobile Cross Marketing Effectiveness, and is modeled after XMOS, or Cross Media Optimization Studies that were funded by the IAB's members. ...Read the whole story

  • Mobile Privacy Trust May Be Eroding

    In its annual study of consumer attitudes toward privacy online, Truste finds increased concern about apps and declining confidence that app stores themselves protect their shoppers against bad data practices. ...Read the whole story

  • Mobile, Video Ad Sales Hit Hard by Microsoft Cuts

    Microsoft's latest round of layoffs, which were confirmed on Wednesday, are interesting in that the tech giant seems to be cutting back on online video and mobile advertising, which just happen to be two of the fastest-growing sectors in media today. ...Read the whole story

Around The Net

  • Smartphones Trump All OthersNielsen Wire

    Fueling the wildfire that is the mobile Web, a clear majority of U.S. cellphone buyers are now taking smartphones over digitally challenged feature phones. Indeed, according to the latest figures from Nielsen, two-thirds of U.S. phone purchasers opted for smartphones in the second quarter of the year. “That may not come as a surprise to the millions of existing smartphone owners, but it's still a significant milestone,” assures msnbc.com’s GabgetBox blog. “In 2009, smartphones only made up 18% of mobiles bought.” “With less reliance upon voice as mobile apps and the web become more widely used, it’s safe to say we’re now ... ...Read the whole story

  • Evening News Fall Victim To Tablet Phenom The Age

    The iPad and its kin are helping a large and growing segment of the population to buck the 24-hour news cycle. Instead, they're returning to a more leisurely, old-fashioned way of consuming the day's news - not over coffee in the morning, but on the couch after work. That presumably leaves them time to savour longer narratives - formats that media-watchers once feared would perish in the no-attention-span internet age. ...Read the whole story

  • From Tablets To Touchscreen TVsSeattle Times

    With the acquisition of Perceptive Pixel, one of the makers of big multitouch displays, Microsoft will move deeper into hardware manufacturing, with Xbox and Surface in tow. The company disclosed the news at the Worldwide Partners Conference in Toronto. Brier Dudley tells us it won't be difficult to "squeeze an ARM processor into these displays" to create a line of Window 8 tablet computers, but what about TVs? A tablet -- basically a thin computer -- could easily transform into a television. ...Read the whole story

  • NBC Launches Olympics AppsLost Remote
Targeting Your Next-Generation Wallet

The mobile wallet is an idea that has been more appealing to the mobile infrastructure than to the merchants and consumers it purports to serve. Placecast wants to solve that problem with geo-targeted and geo-fenced offers ...More