IAB Rising Stars Get Touchy, Feely and Even Respectful of Users by Steve Smith

the IAB Mobile Rising Stars should get high marks not for being creative so much as for being generally respectful of the mobile user. Most of them keep the user in the app and let her drive the experience. ...Read the whole story

  • Tablets, Smartphones Drive Engagement, Ad Response by Mark Walsh

    Consumers are more responsive to ads on tablets than smartphones, but both devices are driving high levels of engagement with advertising and media, according to a new study by the Interactive Advertising Bureau. The research found nearly half (47%) of tablet owners and a quarter of smartphone users interact with ads on their devices at least once a week. ...Read the whole story

  • Play With Your Food: Kraft Keeps App Momentum With Branded Art Toy by Steve Smith

    Kraft craftily engages the tradition of macaroni art in a new app that urges us to make dinner, not designs from their mac and cheese products. This is just the latest in a portfolio of branded app adventures from the CPG maker. ...Read the whole story

  • Mobile Clicks With Music Fans by Mark Walsh

    Brands such as Coca-Cola, Hertz and Starwood are increasingly turning to mobile as a way to reach consumers at live events. The medium's portability makes it a natural fit for connecting with fans during live shows. Mobile users buy 24% more tickets per year, spend 16% more on tickets a year and go to 29% more events annually. ...Read the whole story

  • IAB: Ad Industry Readies Mobile Privacy Principles by Wendy Davis

    The online ad industry is poised to extend privacy self-regulation to the mobile platform, the Interactive Advertising Bureau says in a new filing with the Federal Communications Commission. ...Read the whole story

  • FCC: Bandwidth Relief Not In Sight by Mark Walsh

    Congress passed legislation to set aside a chunk of unlicensed spectrum for wireless broadband by auctioning off broadcast spectrum. It's unclear whether TV stations will adopt the plan. But companies that can come up with new algorithms, improved hardware or other innovations to cope with broadband scarcity stand to reap gains. ...Read the whole story

  • Mogreet Puts Video Ad Inventory In Text Messages by Laurie Sullivan

    Mogreet launched the AdStitch mobile advertising service Tuesday, combining high-quality video ads with mobile messaging to help brands easily recoup return on investments. ...Read the whole story

Fear and Loathing Under A Tuscan Sun by Steve Smith

Lost in the hills of Tuscany, our weary traveler finds salvation (and a way home) in his iPhone. But the next generation of travel mapping needs to define context more broadly. ...More