• Mobile Search To Hit $15B In 2017

    Juniper Research issued a new forecast Wednesday projecting revenue from mobile search and discovery will nearly triple to $15 billion worldwide in five years. ...Read the whole story

  • Target, Walmart Get Digital For BTS

    Discounters are upping their digital game this school year, with both Walmart and Target making it easier for shoppers to do more of the season's heavy lifting online. Walmart says it's the first major retailer to digitize school supply lists. ...Read the whole story

  • Verizon's Olympic App Integrates TV, Social Interaction

    Verizon plans to release an Olympics TV app, dubbed the Verizon Olympics 2012 widget, to make the TV experience more social. The app automatically populates with content from the NBC Olympics and allows viewers to use their remotes to search for and read top news stories, events schedule, athlete bios, as well as play more than 50 video clips. ...Read the whole story

  • Foursquare Adds 'Local Updates'

    Foursquare has begun rolling out "local updates," a messaging service that allows businesses to tell customers about things like specials, new products or other information. The tool is free for businesses and will be available to the nearly 1 million businesses Foursquare works with later this week. ...Read the whole story

  • Content-Saving App Pocket Lands $5 Million

    Pocket, the startup behind the eponymous app that allows users to save Web content to read later, has raised $5 million in new venture funding. Leading the series B round was Foundation Capital, with participation from prior investors Baseline Ventures and Google Ventures. ...Read the whole story

Can The Olympics Be a Gold Medal Moment For QR Codes?

If the Summer Olympics deploys mobile codes wisely, this could be a great test case for how a network of codes and information services can make a physical venue into a highly interactive new way for companies to communicate with people in a space. ...More

  • Mobile Shopping Growing Exponentially

    Recent research, conducted by Deloitte Consulting LLP, shows that there may be a more effective approach than sales transactions for determining the impact of mobile and how it influences and drives sales in other channels, particularly in-store sales. ...More

  • What Marketers Should Ask About Mobile

    No one can argue that marketers aren't using mobile: Mobile spending has passed both email and social media, and it's expected to reach $8.2 billion by 2016. (And consumers are warming up to it, too, with mobile commerce projected to be $31 billion in five years.) But few companies are marketing well: Many simply repurpose their online ads, missing out on the true potential of the mobile audience. In Mobilized Marketing: How to Drive Sales, Engagement, and Loyalty Through Mobile Devices (Wiley; May 2012) Jeff Hasen, Hipcricket's chief marketing officer, helps advertisers get to the issues that will really drive ...More

  • Only 20% Of Cable Subs Have Heard Of TV Everywhere, But They Watch TV On Tablets

    Cable and satellite viewers don't have a clue they can watch shows from their providers anywhere besides the TV, but they sure know how to find videos to watch on their mobile devices. A recent Parks Associates survey found that only 20% of pay-TV customers know about TV Everywhere options from their service provider as of the first quarter of this year, and of those who did about half use it once a month. These numbers should be concerning to service providers, especially given that consumers are already aware of and actively watching TV on mobile devices --presumably content they ...More