A new personal content discovery engine for the iPad uses Siri's AI and learning technology to customize Web browsing on devices. But how is the consumer to distinguish among a … Read the whole story
Vibrant Media, the contextual advertising company behind in-text advertising, will expand its services to support full-page brand advertising and mobile ad units. It begins … Read the whole story
Device-enabled, cross-platform, app-driven "media use" represents a radical departure from "media consumption" that was established in the last century. I am moving, not imbibing. … Read the whole story
A new report predicts tablets will emerge as the primary platform for mobile ad revenue in the next two years as a result of … Read the whole story
Similar to targeting search and display ads based on the time of day and day of the week, serving the correct ad to consumers … Read the whole story
As TagMan prepares to introduce a mobile application tag management tool, the company will release findings Tuesday from Forrester Consulting that identify risks and … Read the whole story
Mobile health technology (mHealth) offers exciting opportunities to access and administer healthcare on the go. Patients and providers alike can benefit from the explosion … Read the whole story
A broad category, which includes retail and online shopping, saw the largest growth in global ad spending in the first quarter, Nielsen data shows. … Read the whole story
Marketers are using 2012 to test new programs that push the boundaries between paid, owned, shared and earned media. Some programs will help establish … Read the whole story
Mobile ad network Jumptap has named former Yahoo executive Frank Weishaupt as its first COO. Read the whole story
Zite has enhanced its publisher program with the addition of the "Chicago Tribune," Cult of Mac, "Entrepreneur," Hearst Magazines Digital Media, the "International Business … Read the whole story
YouTube and Unilever have teamed up to launch a dedicated channel to Ramadan, the Muslim month of fasting, on the video-sharing giant's site. The … Read the whole story
Marketers that post photos to Pinterest must make the same disclosures as in more traditional forms of advertising, the Better Business Bureau's National Advertising … Read the whole story