The Postal Service seems to get it only half-right in its summer 2012 mobile barcode program. On the one hand it encourages best practices for QR use. But it also … Read the whole story
A week after rolling out local updates, Foursquare announced "promoted updates" as part of its broader push to monetize the social location service. Promoted … Read the whole story
One thing that irks me is that my car GPS always provides a significantly different ETA than my smartphones. Earlier this week I had … Read the whole story
Smartphone users worldwide will download about 36 billion apps in 2012, amounting to an average of almost 37 native apps during the year for … Read the whole story
As mobile video consumption skyrockets, the medium has become a hotbed for innovation in ad formats. The number of worldwide mobile video views should … Read the whole story
A new survey by mobile ad network Greystripe suggests mobile shoppers are more likely to evangelize brands or products than people who prefer to … Read the whole story
As Twitter's brevity and mobility attract more users along its inexorable march to a billion, the marketing community is realizing that short is smart. Read the whole story
According to the trade group's semi-annual industry forecast, smartphones, tablets and other mobile connected devices will push overall CE sales above $206 billion in … Read the whole story
For those who market to moms - and those who want to - there is no experience quite like the BlogHer annual event. Now … Read the whole story
Increased traffic across mobile devices in Q2 prompted marketers to spend more for mobile search ads on smartphones and tablets -- shifting costs per … Read the whole story
"TV Everywhere" is a term that has all but entered the media lexicon. And yet, curiously, this seemingly all-encompassing label is still somewhat limited … Read the whole story
Some 74% of parents responding to a recent PriceGrabber survey say free shipping is the biggest single incentive. Sales prices came in as second-most-popular, … Read the whole story
Google has started pushing Google+ integration with YouTube, urging its users to replace their old YouTube user names with their Google+ profiles when posting … Read the whole story
Neutrality regulations could hurt manufacturers by discouraging investment in new broadband networks, the National Association of Manufacturers says in papers filed with an appeals … Read the whole story
I've probably written that headline several dozen times over the last couple years, but... Read the whole story