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• Foursquare Debuts Paid 'Promoted Updates' by Mark Walsh

  A week after rolling out local updates, Foursquare announced "promoted updates" as part of its broader push to monetize the social location service. Promoted updates will be paid ads appearing at the top of the Explore tab. ...Read the whole story

• Apps Forecast To Lose Momentum by Mark Walsh

  Smartphone users worldwide will download about 36 billion apps in 2012, amounting to an average of almost 37 native apps during the year for each smartphone subscriber. That marks a nearly 6% increase over the 35 apps downloaded on average last year, according to ABI Research. ...Read the whole story

• Mobile Shoppers More Likely Product 'Evangelists' by Mark Walsh

  A new survey by mobile ad network Greystripe suggests mobile shoppers are more likely to evangelize brands or products than people who prefer to make purchases in physical stores. ...Read the whole story

• electronics Tablets, Smartphones Driving CE Sales by Aaron Baar

  According to the trade group's semi-annual industry forecast, smartphones, tablets and other mobile connected devices will push overall CE sales above $206 billion in the U.S. in 2012, a growth of 5.6% and nearly two percentage points higher than a previous forecast. ...Read the whole story

• search Search Converting Across Multiple Channels Leads To Higher Clicks, Lower CPCs by Laurie Sullivan

  Increased traffic across mobile devices in Q2 prompted marketers to spend more for mobile search ads on smartphones and tablets -- shifting costs per click, especially for Google, according to a new study. ...Read the whole story

• retail BTS Must-Haves: Free Shipping, M-Commerce by Sarah Mahoney

  Some 74% of parents responding to a recent PriceGrabber survey say free shipping is the biggest single incentive. Sales prices came in as second-most-popular, with 72%. And 37% say they will wield their smartphones while in stores. ...Read the whole story

• YouTube Pushes Google+ Integration To Clean Up Comment System by Ross Fadner

  Google has started pushing Google+ integration with YouTube, urging its users to replace their old YouTube user names with their Google+ profiles when posting comments or videos on the video-sharing site. ...Read the whole story

• Groups Back Telecoms In Fight Against Neutrality Rules by Wendy Davis

  Neutrality regulations could hurt manufacturers by discouraging investment in new broadband networks, the National Association of Manufacturers says in papers filed with an appeals court in Washington. ...Read the whole story

Battle Of The ETA: GPS Vs. Android Vs. iPhone by Chuck Martin

One thing that irks me is that my car GPS always provides a significantly different ETA than my smartphones. Earlier this week I had the opportunity to test once and for all which is most accurate and why. ...More

• Mobile Video Ad Impressions Triple At YuMe; Launches New Video Format by Daisy Whitney

  As mobile video consumption skyrockets, the medium has become a hotbed for innovation in ad formats. The number of worldwide mobile video views should nearly triple from 108 billion last year to 280 billion this year, according to Strategy Analytics. Mirroring the growth, video ad network YuMe has rolled out a new mobile video format that allows for additional interactive enhancements in mobile video ads. The company also said it will now enable tablet-only campaigns for marketers to take advantage of the boon in that venue. ...More

• insight Don't Come Up Short On Twitter by Art Cannon, Fred Pfaff

  As Twitter's brevity and mobility attract more users along its inexorable march to a billion, the marketing community is realizing that short is smart. ...More

• Making The Best Of BlogHer by Stephanie Azzarone

  For those who market to moms - and those who want to - there is no experience quite like the BlogHer annual event. Now in its eighth year, and taking place in New York City Aug. 2-4, BlogHer is the largest conference for women bloggers in the world. With 3,500 attendees, last year's BlogHer was huge, noisy, busy, crazy and even more fabulous than usual. For 2012, 4,000 guests are expected. ...More

• TV Everywhere - A Broader Definition by Mike Bloxham

  "TV Everywhere" is a term that has all but entered the media lexicon. And yet, curiously, this seemingly all-encompassing label is still somewhat limited in what it encapsulates. ...More