Friday, July 27, 2012
  • Taco Bell Not Responsible For Text Ads Sent By Agency

    A federal judge has handed Taco Bell a victory in a potential class-action lawsuit alleging that the company sent text spam to consumers. The ruling: Taco Bell wasn't legally responsible for text messages allegedly sent by the mobile marketing company Ipsh, even if Taco Bell paid for the campaign and knew its details. ...Read the whole story

  • Facebook: Revs Decline, Focuses On Mobile To Boost Growth

    The social networking giant posted revenue of $1.18 billion in the second quarter, up 32% from a year ago. Since March, Facebook has taken steps to ramp up its ad offerings, including a new set of premium ad formats, extending its Sponsored Story ads to mobile devices. ...Read the whole story

  • Mag Bag: Ranking Magazines' Digital Efforts

    L2, which bills itself as a "think tank for digital innovation," has ranked 80 consumer mags based on their digital "IQs." The top three magazines in terms of "digital IQs" were 'Wired,' in first place, followed by 'The New Yorker,' 'Entertainment Weekly' and 'Glamour' (tied for third place). ...Read the whole story

  • Duracell Powermat Targets 'Powerlessness'

    In the new mobile age, power is a hot commodity. In a new marketing campaign showcasing its "24-hour" battery solution, Duracell Powermat shows off how a man can keep his phone fully charged throughout the day (with a bit of celebrity mixed in). ...Read the whole story

  • Auntie Anne's Preps Mobile Ads

    Auntie Anne's Pretzels is partnering with The Coca-Cola Company to pilot a mobile ad campaign in Atlanta offering consumers a mobile deal that can be measured and tracked through the point of sale, down to specific consumer purchases at the item level. ...Read the whole story

Around The Net

  • Samsung Overtakes AppleThe Juniper Research Blog

    Search marketers looking at launching search campaigns might want to know that while many believe Apple leads in mobile adoption rates, Samsung gained the No.1 spot in the smartphone market after several quarters. The Galaxy S3 goes on sale for its first full quarter, having sold 10 million in June. ...Read the whole story

  • 'NY Times' Kills Its BlackBerry AppBloomberg

    The New York Times is dropping its app for BlackBerry users, instructing them to use instead the paper's mobile website, "which will become the focus of its electronic-publishing efforts" for mobile phones, writes Hugo Miller.  iPhone users and those whose mobile devices are build on Android software can still access the Times through dedicated apps. ...Read the whole story

  • French To Pay Less Than Brits For Tunnel Mobile The Telegraph
Display Innovation: Eyeview Launches Tools To Capitalize On Growth For In-Banner Video

Wait. I thought display ads were supposed to be the unsexy part of the Internet ad business? But they're on the cusp of a renaissance as they generate new attention and innovation from agencies and vendors. ...More

  • How To Monetize Twitter

    Twitter's strength lies in its ability to position itself as a new service that can gain tremendous traction, PR and buzz value. There are several monetization options Twitter can use to capitalize on the phenomenal buzz ...More