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• Taco Bell Not Responsible For Text Ads Sent By Agency by Wendy Davis

  A federal judge has handed Taco Bell a victory in a potential class-action lawsuit alleging that the company sent text spam to consumers. The ruling: Taco Bell wasn't legally responsible for text messages allegedly sent by the mobile marketing company Ipsh, even if Taco Bell paid for the campaign and knew its details. ...Read the whole story

• Facebook: Revs Decline, Focuses On Mobile To Boost Growth by Mark Walsh

  The social networking giant posted revenue of $1.18 billion in the second quarter, up 32% from a year ago. Since March, Facebook has taken steps to ramp up its ad offerings, including a new set of premium ad formats, extending its Sponsored Story ads to mobile devices. ...Read the whole story

• Mag Bag: Ranking Magazines' Digital Efforts by Erik Sass

  L2, which bills itself as a "think tank for digital innovation," has ranked 80 consumer mags based on their digital "IQs." The top three magazines in terms of "digital IQs" were 'Wired,' in first place, followed by 'The New Yorker,' 'Entertainment Weekly' and 'Glamour' (tied for third place). ...Read the whole story

• technology Duracell Powermat Targets 'Powerlessness' by Aaron Baar

  In the new mobile age, power is a hot commodity. In a new marketing campaign showcasing its "24-hour" battery solution, Duracell Powermat shows off how a man can keep his phone fully charged throughout the day (with a bit of celebrity mixed in). ...Read the whole story

• food Auntie Anne's Preps Mobile Ads by Tanya Irwin

  Auntie Anne's Pretzels is partnering with The Coca-Cola Company to pilot a mobile ad campaign in Atlanta offering consumers a mobile deal that can be measured and tracked through the point of sale, down to specific consumer purchases at the item level. ...Read the whole story

Display Innovation: Eyeview Launches Tools To Capitalize On Growth For In-Banner Video by Daisy Whitney

Wait. I thought display ads were supposed to be the unsexy part of the Internet ad business? But they're on the cusp of a renaissance as they generate new attention and innovation from agencies and vendors. The latest effort comes from Eyeview, which has launched new tools so its technology can be used to tailor in-banner videos, as well as mobile video ads, in addition to the existing personalization it enables in pre-roll spots and connected TV ads. ...More

• insight How To Monetize Twitter by Yogesh Kumar Verma

  Twitter's strength lies in its ability to position itself as a new service that can gain tremendous traction, PR and buzz value. There are several monetization options Twitter can use to capitalize on the phenomenal buzz it creates. ...More