Thursday, August 2, 2012
  • U.S. Advertising To Lead Global Mobile Ad Spend

    It's no easy task for North America to surpass Asia-Pacific, which supports a strong telecommunications mobile infrastructure, but marketers in the U.S. will spend more on mobile advertising this year and outpace others worldwide in 2013, per new estimates from eMarketer. ...Read the whole story

  • Study: Google Pricier Than YP Per Call

    Google's price per call for AdWords advertisers cost nearly twice as much for local ads on YP.com, according to a study released Wednesday. The findings suggest the average for AdWords and YP cost $88 and $46, respectively. ...Read the whole story

  • Smartphones, Tablets Migrate To Wi-Fi

    Smartphones and tablets are taking over the Wi-Fi airwaves. The mobile devices accounted for more than half (52%) of Wi-Fi use in the second quarter, up from 30% in the year-earlier period. ...Read the whole story

  • Consumers Not Sold On In-Car Connectivity

    According to a new Harris Poll, more than three-quarters (76%) of Americans think in-car connectivity technology is distracting and could be dangerous. More than half (55%) believe the automakers have already taken the technology too far. ...Read the whole story

  • Facebook Enhances Content Targeting For Brands

    Paid advertisers on Facebook have had a range of options for targeting ads across criteria like age, gender, interests and location. Now the social network is extending more of those options to brands' page posts to target subsets of their fan bases. ...Read the whole story

Around The Net

  • Yammer Bows Chat ServiceThe Next Web

    Professional social network Yammer this week rolled out what some are calling a very Facebook-like chat service. “The new feature sits on the bottom right side of the screen, allowing Yammer users to chat with others in their company network, in much the same way that Facebook users can reach pals on the social network,” The Next Web notes. Microsoft recently agreed to buy Yammer for $1.2 billion. TNW suggests it is only a matter of time before Skype (which Microsoft also bought) is integrated into the service.  ...Read the whole story

  • Facebook Faces Brain DrainAll Things D
  • Yelp Posts Strong Q2TechCrunch
Design Or Die: Amazon Keeps Near-Missing Its Netflix And Apple Challenge

Amazon keeps missing the opportunity to pull me away from spending my media dollars on Netflix and Apple film and video products. And it all comes down to poor design. ...More