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• Mobile Women Bring Home Social TV Olympic Gold by Steve Smith

  It's official. Social TV Tweeting is a predominately mobile activity, as initial results from Olympics coverage show. It is also one place where women fully dominate sports content on the second screen. ...Read the whole story

• Mobile Wallets On Rise, NFC Tech Still Not Mainstream by Mark Walsh

  The mobile wallet wars are heating up again. Isis, the m-payments initiative formed by Verizon Wireless, AT&T and T-Mobile USA is expected to kick off consumer trials in Salt Lake City and Austin later this month. Apple is rolling out its own wallet entry with the Passbook feature in iOS 6. ...Read the whole story

• Furby Is Back...And All App-ed Up by Steve Smith

  There was no way the relentlessly irritating Furby robotic toy could come back in 2012 without an app. It translates Furbish and feeds the damnable creation. ...Read the whole story

• Streaming Olympics Pays Off For NBC by Wayne Friedman

  NBC has been pulling in an average of 31.5 million unique viewers on laptop/computer use versus 29.1 million uniques at the Beijing Games. NBC previously said it earned some $60 million in advertising sales for its digital platform efforts. ...Read the whole story

Tweet This: Why NBC's Olympics Coverage Isn't An #NBCFail by Catharine P. Taylor

Sorry to be posting the column so late this week, but I've been busy working on this great app idea. It's called Spoiler Alert, and it promises to wipe any breaking news about who won the 200 IM at the Olympics from every aspect of my life until I'm good and ready. It'll monitor Twitter, the front page of nytimes.com, NPR News, while I'm indulging my carpooling hobby, you name it. I can't wait to inhabit this beautiful bubble this app will create, and I bet you can't wait, either. ...More

• Data Is Power? Obama App Makes Anyone A Political Bean Counter by Steve Smith

  The new Obama app is a great example of how putting data into people's hands can embolden, empower and even surprise them. You know the kitchen table political arguments you keep losing because you don't have any facts and figures in front of you? This app seems to know that sympathizers for a cause need ammo. ...More