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• Local Offers, Relevance Drive Mobile For Restaurants, Travel, Cars by Mark Walsh

  When it came to mobile advertising, people cited local relevance and local offers as the top reasons for interacting with ads. The study also indicated that two-thirds of mobile searchers overall notice mobile ads, and a third click on them. ...Read the whole story

• 'Seventeen' Mag Gets Super M-Activated For Back-To-School by Steve Smith

  'Seventeen' magazine stuffs over 250 mobile moments into its new issue, hoping to bring readers and advertisers into digital interactivity with smartphones as their bridge. ...Read the whole story

• Android Doubles Shipments In Q2 by Mark Walsh

  Google's Android redefined its dominance of the smartphone market in the second quarter, according to new data from technology research firm IDC. Nearly 105 million Android-based devices were shipped in the quarter, more than double the 50.8 million from a year ago. ...Read the whole story

• electronics People Want Faster Mobile Web Experience by Aaron Baar

  For marketers, consumer frustration with download times can hold consequences. According to the study, 16% of consumers said they will not return or wait for a Web site to load if it takes too long, and 6% will move on to a competitor's site. ...Read the whole story

• Publicis Groupe Buys Resultrix, Strengthens Mobile by Laurie Sullivan

  Performics, the search marketing arm of the Publicis Groupe, announced the acquisition of Resultrix on Tuesday, reaffirming its stance on performance media and support for a shift in media buying and consumption. The acquisition gives Performics greater expertise in mobile. ...Read the whole story

• Boingo Buys Wi-Fi Startup Cloud Nine Media by Mark Walsh

  Aiming to enhance its location-based ad network, Wi-Fi provider Boingo Wireless said Wednesday it has acquired start-up Cloud Nine Media, which offers Wi-Fi sponsorships at more than 6,000 airports, hotels, bars, restaurants and other public areas in the U.S. and Canada. ...Read the whole story

Living In The 50 Percent Mobile Club by Chuck Martin

Many of the statistics around mobile smartphone penetration, shopping app use, ad effectiveness and even market shares tend to hover around a 50% tipping point right now. ...More

• Apple's Yanked Ads: Jive Or Genius? by Thom Forbes

  Many a pizza will spin and hard drives freeze over waiting for Apple to agree, but the nays have evidently had it: controversial spots that make customers look like dolts in the presence of a peripateticyoung man from the Genius Bar have been yanked. ...More

• Ask Not What You Can Do Via Mobile - Ask What Mobile Can Do For You by Mark Severini

  As political campaign spending starts pouring into mobile channels, marketers for these candidates have to keep in mind essentials of the channel: targeting, creative and privacy. ...More

• Second-Screen Viewing: The Next CRM Tool? by Dan Roche

  When was the last time you watched a television show without checking your email, playing a game of Words with Friends or scanning the Web for additional information? When was the last time you attended a conference without tweeting? Can't remember, right? ...More