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• Breaking The M-Payments Logjam? Major Players And Rivals Join ETA Committee by Steve Smith

  In announcing a Mobile Payments Committee that includes almost all of the key players in the value chain, the Electronic Transactions Association may help m-payments find a clear path forward. ...Read the whole story

• Brands Need Integrated Campaigns To Reach Connected Consumers by Laurie Sullivan

  The Marketer's Guide to Multichannel Campaign Management suggests brands must move away from running campaigns individually and toward the integration of many campaigns, such as email, social, search, voice, and video. ...Read the whole story

• Facebook Updates Self-Serve Ad Tool by Mark Walsh

  Facebook in May launched a revamped version of its self-serve ad creation tool aimed at streamlining the process and helping advertisers, especially small and medium-sized businesses, to optimize campaigns based on their marketing goals. ...Read the whole story

• Mag Bag: 'Relish' Launches Daily Dish App by Erik Sass

  Relish, the monthly food magazine from the Publishing Group of America, has launched its first recipe app for smartphones, "Daily Dish," which combines recipes with photos, videos and articles. ...Read the whole story

• Yahoo's Olympics Coverage Draws 2B Page Views by Mark Walsh

  Yahoo has struck gold again at the Olympics. The Web giant said today that its coverage of the London Summer Games had so far (through Aug. 6) generated double the page views of both the Vancouver and Beijing Olympics combined. ...Read the whole story

• technology Intel, Artists, Brands Team For 'Ultrabook Experience' by Aaron Baar

  To showcase all that the latest generation of personal computers can accomplish, Intel is launching a series of co-marketing ventures that brings well-known brands together with emerging and established artists, designers and entertainers. ...Read the whole story

Mobile Viewing Biggest Driver of Online Sports, Olympics Viewing by Daisy Whitney

As the Olympics wind down this weekend, one of the big questions for broadcasters will be what impact the Games will have had on multiplatform viewing habits. With 3,500 hours online and a record-setting number of streams viewed, there's every reason to believe the Olympics may expand multiplatform viewing of sports. Will it carry over? Time will tell, but consumers seem eager to watch sports in new ways thanks to mobile devices. ...More

• Internet Vs. Retailer: Round 12 by George Simpson

  At least once a day I face in the direction of the last known location of a Crazy Eddie store and bow my head to thank what gods there be that I am not in retailing. ...More

• Someone Explain The Video Promoting The New Yorker's iPhone App, Please! by Larry Dobrow

  I don't get it. I mean, on some level I get it: Those high-culture knockabouts at The New Yorker want people to buy their iPhone app and, to that end, have birthed a video promoting it. I understand the concept of promotion. Promotion is designed to encourage the purchase of televisions, baked goods and other items, usually via the vehicles of publicity and advertising. This makes sense to me. ...More