Wednesday, August 15, 2012
  • App Users Say, Give Us Better, More Interactive Ads

    Mobile app users prefer free over paid content, but many wish that advertisers would be more inventive in the way they appear in the app experience. ...Read the whole story

  • Pinterest Arrives On iPad And Android

    The long-awaited Pinterest apps for Android devices and the iPad finally arrive months after the visual social network issued its iPhone app. ...Read the whole story

  • JiWire Rolls Out 'Location Graph'

    Location-based ad company JiWire Wednesday unveiled a new ad service designed to help marketers target specific audiences based on the billions of pieces of location data it has collected. The company's Location Graph harnesses that data to create anonymous user profiles based on the types of places that people visit, from beauty parlors to drug stores to airports. ...Read the whole story

  • Obama Beats Romney On The Digital Trail

    A new study by the Pew Research Center's Project for Excellence in Journalism indicates Obama is well ahead of Mitt Romney on the digital campaign trail. The Obama campaign is posting almost four times as much content and is active on nearly twice as many social media platforms. ...Read the whole story

    Around The Net

    • Twitter Debuts New Platform MediumMashable

      The founders of Twitter on Tuesday debuted Medium -- a new online platform for sharing and discovering blog posts and pictures. “Evan Williams and Biz Stone are looking to change the way we think of online publishing yet again,” writes Business Insider. “On the surface, Medium looks like a mashup between more traditional blogging services and user-curated collections,” Mashable writes. “Users can choose to read, give feedback or write their own material.” “The layout looks a lot like Pinterest, but contributions include both pictures and text,” remarks GigaOm. “Lots of services have successfully lowered the bar for sharing information, but ... ...Read the whole story

    • Digital Radio Channel Debuts IPad App The Drum

      Children's digital radio station, Fun Kids, has launched a free-to-download iPad app, which targets children under 10 and their parents. Developed by Surrey, England-based Big Orange Software alongside Folder's in-house development team, the app features content from 50 podcast channels, the app also extends the brand into non-radio content. Users will also be able to access a magazine-style section with news, videos, book reviews and events information, get in touch with the station, and enter the station's competitions. ...Read the whole story

    • Has Former Apple Retail Whiz Hit Rocks? CBS News

      When Ron Johnson, former head of retail at Apple, became CEO of J.C. Penney, the Street was optimistic. And with the company's recent quarterly earnings announcement being far worse than expected, Johnson's analysis helped the stock rebound. But there are huge problems, foremost being whether Johnson's redirection and merchandising plans can overcome basic issues of merchandising and consumer perception of the Penney brand. ...Read the whole story

    • BBC Updates IPlayer App To Support Retina Display Digital Spy

      Video playback quality has been enhanced to take advantage of the tablet's technology, and numerous big fixes have been introduced. Users of other Apple devices will also benefit from the update, with smoother playback and improved support for voice commands having been incorporated. The BBC reported record viewing figures during the Olympic Games. Its televised coverage reached 51.9 million viewers, and video content across all digital platforms saw a whopping 106 million requests. ...Read the whole story

    • Court Oks Warrantless Mobile TrackingWired
    54% Never Viewed; 35% of Viewers Never Engaged Mobile Advertising

    According to the 2012 Mobile Advertising Survey by Hipcricket, young (ages 25-34) customers have the most interest and interactivity with mobile ads. 70% have made a purchase as a direct result of a mobile ad, and ...More

    • How To Revive Local Search Lost Opportunities

      The local business directory resides in the pockets and purses of consumers like me who are click-to-callaholics. A MarketingSherpa study suggests only 37% of the companies have claimed their free local business listing on one or ...More

    • There's a Category For That App

      Despite the hundreds of thousands of apps now in the market, users and marketers can break most of them down to about ten key types of functionality and role in everyday life. ...More