• App Users Say, Give Us Better, More Interactive Ads

    Mobile app users prefer free over paid content, but many wish that advertisers would be more inventive in the way they appear in the app experience. ...Read the whole story

  • Pinterest Arrives On iPad And Android

    The long-awaited Pinterest apps for Android devices and the iPad finally arrive months after the visual social network issued its iPhone app. ...Read the whole story

  • JiWire Rolls Out 'Location Graph'

    Location-based ad company JiWire Wednesday unveiled a new ad service designed to help marketers target specific audiences based on the billions of pieces of location data it has collected. The company's Location Graph harnesses that data to create anonymous user profiles based on the types of places that people visit, from beauty parlors to drug stores to airports. ...Read the whole story

  • Obama Beats Romney On The Digital Trail

    A new study by the Pew Research Center's Project for Excellence in Journalism indicates Obama is well ahead of Mitt Romney on the digital campaign trail. The Obama campaign is posting almost four times as much content and is active on nearly twice as many social media platforms. ...Read the whole story

54% Never Viewed; 35% of Viewers Never Engaged Mobile Advertising

According to the 2012 Mobile Advertising Survey by Hipcricket, young (ages 25-34) customers have the most interest and interactivity with mobile ads. 70% have made a purchase as a direct result of a mobile ad, and 58% would be willing to provide personal information via a mobile website in return for a reward or coupon, twice as likely as those in the 45-54 year old category. ...More

  • How To Revive Local Search Lost Opportunities

    The local business directory resides in the pockets and purses of consumers like me who are click-to-callaholics. A MarketingSherpa study suggests only 37% of the companies have claimed their free local business listing on one or more search engines, according to a Rio SEO white paper scheduled for release later this week. ...More

  • There's a Category For That App

    Despite the hundreds of thousands of apps now in the market, users and marketers can break most of them down to about ten key types of functionality and role in everyday life. ...More